We are nearing the end of 2018 and we still have people who doubt the power of social media for businesses. In light of this, we want to discuss three palpable reasons why brands need social media. Social media is not confined to just Facebook. It is a compilation of any app or program which consumers use to share their opinions.
They can be forums or sites like Trip Advisor. Businesses that exist today need to take care of their social media profiles and should keep an eye out for any fake profiles that seek to damage their reputation. So without further ado, here are a few reasons why brands need social media:
Engagement and Loyalty
Social Media presence can be quantified. You can count likes, comments, reactions, and followers. Your social media page is a good barometer of how well you are received by the community you are in or by the people who patronize your business.
Consumers like to share everything on their social media accounts. If you happen to have one, they can tag you in posts and you get instant visibility for their networks. This is exposure that can lead you down more conversions to actual business and patrons.
Social Media is a really affordable way to launch an ad campaign. There are posts, you can upload videos, and you can even go Live. This is exposure that you do not have to pay for. The only thing you may need to pay for is to be pushed by the site itself.
If there was anything that could prove that social media can help brands better service their clients, it would be Elon Musk and how he utilized Twitter to show everyone how fast a brand can help address an issue.
In a span of a few weeks, he turned a customer complaint into actual action that caught the world unaware. It was a perfect master class on how social media was a perfect way to engage the brand you patronize if you have a complaint or a concern.
Social media is not just some fad that disappeared after a few months after inception. Social media continues to be one of the biggest ways brands reach out to their audiences and actually get measurable responses.
If there was still anyone who doubted why social media is needed by businesses, we hope that the points above have helped to chase away any lingering doubts.