Continuous innovation in communication and technology has become a norm in international, modern societies. The advancements in fiber internet technology has revolutionized the way mankind interacts with each other.
Smartphones, laptops, desktops, tablets, and such have become common household items and placed the world at our fingertips. It has opened the floodgates to a sea of never-ending information.
As communication patterns and styles have adapted accordingly, so have our minds’. Brand managers find it more challenging than ever to reach their target audience as they attempt to manoeuvre their way through this clutter.
The saying “the first impression is the last impression” rings true in the world of marketing. It has become imperative to craft an endearing, relatable brand story that breaks the chain of consumer indifference and captivates his attention.
The realm of social media has decreased preceding boundaries and obstacles that hindered marketing strategies. Not only has it facilitated two-way direct communication, this avenue has caught the world’s attention and is now a pragmatic norm in any brand leader’s plan.
It began an overnight sensation and Hubspot shared that eighty percent of its marketers believed that social media increased their website traffic and another ninety-two percent claimed to employ this avenue as a vital tool in their overall business plan.
How can small businesses reap the benefits of social media marketing? Conventional marketing tactics known as above the line (print, television, and radio) were considered expensive and to be aimed to the masses.
The phenomena of social media marketing has permitted small business ventures to reach out to their niche and to tighten their financial belt as well as they may have to operate within stringent budget parameters.
Greater Brand Recognition
As a powerful cost-effective marketing platform, social media can amplify your brand’s presence online and build an entire community of loyal consumers through relevant engagement. This is an abstract, subjective channel where you have to create, share and distribute interesting content that fascinates your consumer.
You cannot just share a viral meme and expect your customers to be “wowed”. After all, you want to expand your brand’s digital footprint in an effectual manner.
The first step in ameliorating your brand’s awareness as a small business is to get your professional circle of friends, employees and business partners to “share” and to “like” your page. A great example of this is how willshapools.com use social meida to promote their content. As the exposure to your brand gradually increases, people will already begin to identify and to acknowledge your brand.
For instance, a frequent Instagram user may come across your page or latest post on his newsfeed. This will also improve the probability of his decision to procure your brand as social media serves as a source of reference from a trusted base of peers.
If a customer writes a complaint about your brand directly on your Facebook page, it will be seen by all your followers, along with all the individuals present on his friends’ list. This level of openness and transparency is not a threat-yet an opportunity. It will strengthen your brand as your team will work harder to improve its quality and overall standards. Not only that, when you address his concern directly with a tailored response, he will appreciate the effort you make and the attention that you are paying to his query. Let’s face it, it’s an era of personalization where avenues of interaction have transformed customers’ expectations. This is a great way to distinguish yourself from your competitive giants as they may not provide the same level of customized services.
As search engines are consistently updated and improved, social media results are being integrated. The realm of social media has already commenced to evolve and is becoming a search engine itself. For instance, Twitter is a source of real time search engine. Search engine optimization has to be a critical part of your social media strategy as keywords and hashtags have become a norm. Social media is also one of the best ways for your brand to amplify its content which can often result in the content receiving links, which in turn improves a websites overall rankings.
Stronger Conversion Stats
The most important way that social media can help your start-up or any small medium enterprise grow is via its humanization element. As the faces behind the brands communicate directly with their followers, brands have become more relatable to its users. Studies have demonstrated that social media obtains a 100% higher lead to close rate than outbound marketing. By having a social presence with a strong following, your brand will be trusted more by its community. Simply by attracting your target market online will improve conversion rates on your current incoming traffic.
Increased Brand Loyalty
No matter what the size of a business, all commercial entities aspire to construct a loyal base of consumers. Brand loyalty can only be retained if your clients are happy with the performance of your brand. Hence, they are mutually inclusive. To benefit from social media, you must interact with your prospects often and build communication.
It has also become a service methodology where your customer can message you directly and make an inquiry. Those individuals born between the 1980s and early 2000s are known as the millennials.
This generation is known as the most brand loyal customers and were probably born with a tech gene in their DNA. Research conducted reflected that this group of customers is 62% more faithful to brands that interact with them on variant social media channels. as a small business, it is a great way to retain your brand’s enthusiasts and will possibly be the most significant slice of your target market.
Cost Effective Strategy
You have been waiting for this one, haven’t you? As a start-up, your liquidity is probably already being tested. Social media campaigns will occupy the lowest position in your marketing budget. Just sign up and create a profile on any application-be it Facebook, Instagram or Snapchat.
It is mostly free! Invest you personal time and energy in growing your base organically instead of assigning paid promotions to increase the number of likes on your brand’s Facebook page. If you do want to go down the paid route, then we recommend that you commence with a minute amount and evaluate its performance.
Social media is a tricky avenue where the right image and the right content makes a colossal difference in making your campaign a successful one. Your rate on investment will improve with time as you gain experience and understand the dynamics that pull in your customers.