grow and convert traffic 750x410 - 6 Awesome SEO Tips to Help You Improve Your Organic Traffic

6 Awesome SEO Tips to Help You Improve Your Organic Traffic

It is rather unfortunate but there are a lot of misconceptions out there with regards to search engine optimisation. Every other person seems to believe or consider that he or she is an SEO guru. And while, we do not doubt each individual’s ability to master the unknown world of search engine optimisation – the raw truth is that SEO is a complicated, intricate art that is difficult yet almost impossible to master. Now, I hate saying this, but do not trust each and every little word you read on the worldwide web. My recommendation? Try out the tips and tricks for yourself before you place some trust in its credibility.

Now, whether you are a small business owner, a medium sized enterprise or a large multinational corporation, the following actionable search engine optimisation tips are going to not only prove fruitful but will hopefully increase the flow of incoming organic traffic to your website.

We got some tips from RFK Solutions who offer trusted SEO services in Scotland Ready to get started? Here we go.

1. Community Invasions

This is one of the most effective search engine optimisation techniques that will improve incoming traffic and your link building strategies. Of course, do keep in mind that this tactic may perform better in some industries and not do so well in other niche markets. However, regardless, you will be able to gain from this trick in some way or the other.

What does a community invasion constitute? Simple.

Find your people. Find your target market online and check out which communities they are part off. You can also reach out to those people who will be able to get the message across to your audience group. Get them to promote your brand or portfolio of services in a positive manner.

2. Become Part of Google’s Featured Snippet boxes

You must have seen the rich snippet text box that Google displays when you type in a question in its search bar. How would you like your own content or article to become the featured snippet? Would be awesome now wouldn’t it?

Studies found that those websites that became part of Google’s rich answer box experienced an inflow of traffic increase by one hundred and fourteen percent! That is absolutely crazy! How can you get yourself featured?

• Put your target keyword in at least one of the HTML headers in your content
• Links won’t bring you on that box unless you are already ranking on Google’s first search engine result page
• You can even add subheadings as Step 1, step 2 and so on as Google picks that up.
• Use action verbs to write your content as Begin with or Start as that’s what google picks up

3. Monitor your links

How helpful this particular search engine optimisation tactic will be is going to depend on the nature of your enterprise. If you own a powerful brand, then you don’t need to spend too much effort in bringing in thousands of new links. Here’s what you can do if you’re a smaller fish in the sea:

a. Track all mentions of your brand
You should know each and every single time your brand is being mentioned. There are plenty of software’s that will allow you to do this- such as BuzzSumo.

b. Put up daily email notifications
You can set up your monitoring software to email you every time your brand is mentioned or choose whether you get a daily or weekly report.

4. Promote Content Effectually

It is an openly known fact that the majority of a website’s incoming organic traffic is generated due to a small bit of its content. I am sure you will have a plethora of content that is just waiting to be promoted properly. Here’s how you do it:

a. Find the underperformers
Launch Google Search console and go to the Search analytics section. What you do now is to check the tick box at the top area to see “Clicks”, “Impressions” and “Position”. Once you do this, it will impart data on all your keywords that are getting the most traffic in, the highest number of impressions in the search engine result pages and their ranking average position.

b. Boost up your internal linking
Now you will want to know which of your web pages can get more internal links to the underperforming pages through the help of keyword generated anchor text. When you have identified those pages, just add links to it. Then, track their results and see if there is a difference.

5. What is your buyer asking?

You have must defined your ideal buyer persona to understand your target market better. Find out what he is asking, what are his concerns and what he needs.

a. Finding the questions
Places like Quora are a great area to get started on understanding and identifying what kind of questions your buyer persona is asking. Another social question platform you could tap into is called Answer the Public.

b. Use keywords in those questions
For every one of the questions you identify, plug in a keyword so you can bring in traffic to your site. Just open up the Google Keyword Planner and insert those questions in to see which keywords spring up. There will be suggestions given as well in case your thought of keywords do not generate much search volume.

c. Answer the question
Now that you know your question and your target keyword, all that is left to do is to answer it. Get your creative juices flowing and make sure to use your target keyword in the title of your content header.

6. Recycle Old Content

Feel free to reuse your old content and publish it on your different networks. A great trick is to reformat it. You can make it into an infographic, an email or a social media post. There are a million ways to re-use older content and see if it will perform better than its original publishing date. We do this all the time! It’s pretty effective, no matter what the size of your company or business is.

BrandConsistency 02 750x410 - Tips to Creating an Amazing Brand

Tips to Creating an Amazing Brand

Hey, wondering what a brand is? Do not worry, a lot of businesses and individuals tend to get confused as to what ultimately constitutes a brand. Well, a huge congratulations as you are in the right place! We are not only going to tell you what a brand is, but we will go a step further and share tips on how to create an amazing brand. Yay us!

Now, if you go to google and type in the search terms as to what makes a brand, you will get a whole bunch of different answers:

“It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.”

“The name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”

“A type of product manufactured by a particular company under a particular name.”

“It is the emotional and psychological relationship you have with your customer”.

So here is our take on it: a brand is everything mentioned above and a lot more. It is the collection of experiences that your customer has with your brand when he interacts with it or the emotional connection with your actual brand.

So, how can you build a kickass, successful brand? Here is how you do it:

How to Develop an Awesome Brand

  1. Define your target market

Okay, this is the first step. You have to decide who are you truly selling to. Who is your product going to benefit and how? Think of your ideal customer, what his average day would look like and how he is different in psychological and behavioural factors.

For instance: widowed fathers who work from home, university students living away from home, an HR executive working with fresh graduates etc. I could go on, really! There are endless ways to choose whom your target market is and whom it should include.

  1. Write your mission statement

Have you had a chance to think about what you want your mission statement to be? Think of what you are truly passionate about and put it down in your own words. Before you go about creating a brand that your selected customer group trusts, you need to understand what kind of value your brand offers. Your mission statement will state your reason for being. And it will also influence every other aspect of your brand building efforts. All your marketing materials ranging from your logo, your slogan, packaging and advertisements should demonstrate your mission statement.

  1. Look up brands in your industry and see what they’re doing

Okay, so to make sure that you are not labelled as a copy cat, unintentionally or intentionally, check what the bigger brands in your industry are doing. Look at this as market or competitive research and try to learn from them. Your objective here is to figure out how to set yourself apart. Do not miss this step!

  1. Outline your brand advantages

There will always be a bigger fish than you in that vast sea of brands. You have to really dig deep and see how your brand can provide advantages to your customer. What are its features and traits that make it awesome?

  1. Develop a brand logo and slogan

Visuals are super important when it comes in relationship to your brand building strategies. You may have to get some external help to create a logo. Hey, if you are a whiz at Adobe Photoshop, then good for you! You can experiment and play around with your choice of colours and logo design. Your logo is going to be your ultimate business and calling card. Go and recruit the services of an advertising agency if need be to design your logo. Feel free to develop some branding guidelines to make sure that everyone who uses your logo knows the right colour patterns and logo designs.

The following will be included as your logo palette checklist:

  • Logo size and placement
  • Color palette
  • Typography and fonts
  • Iconography
  • Photography/image style
  • Web elements
  1. Define your brand voice

So, now that you have a clear idea of your business’s mission, audience and industry. It is how you can speak to both your current and prospective customers.

What can your brand voice be like? Here you go:

  • Professional
  • Friendly
  • Service-oriented
  • Authoritative
  • Technical
  • Promotional
  • Conversational
  • Informative

Remember to choose the brand voice that will resonate with your customer.

  1. Create a brand and promotional message

When you are in the process of making your brand, be clear with your customers and tell them who you truly are.

Utilise your efforts and choose the brand voice you have.

Your promotional and marketing communication should be in the same brand voice that you have selected. It is how you will attract your customers and change leads into conversions. Remember, the language you write or choose to speak in will make a huge impact on sales. Keep it succinct, simple and clear. When crafting your message, do not just focus on its benefits and perks, but think about why it should become a vital part of your customer’s life. Maybe some of the sales you make you will donate a percentage of it to a certain charity.

  1. Create a brand personality

Think of what kind of brand persona your product will embody. Your target market will be seeking an experience that will be customised for them and that they will be able relate too. Define your brand personality and let it shine, shine, and shine!

  1. Integrate your brand everywhere

Make sure your office branding, your company’s employees attire, product packaging and everything reflects your brand everywhere. Put your brand logo everywhere possible! Be true to its values on all communication channels: ranging from print, advertisement, digital, and social. Snapchat away, post on Instagram and Facebook. Let’s not forget Twitter!

  1. Stay true to your brand

Consistency is the secret to building a successful brand. We cannot stress this enough! Maintain your brand promise, your brand quality and manage your brand perceptions without any problems. We have no doubt that you will emerge as a brand winner!

agency vs firm 750x410 - The benefits To Outsourcing Your Marketing Agencies IT Support Needs

The benefits To Outsourcing Your Marketing Agencies IT Support Needs

IT support is vital to practically every type of business, even a marketing agency… I’ don’t think it’s an exaggeration to say that in 2018. After all, what business regardless of the industry doesn’t require IT support of some kind nowadays?

But IT is a very complex field of study which is why many businesses will benefit from outsourcing their IT needs. You likely won’t even need to look far to find an experienced group of IT professionals to help you either.

For example, you could get IT advice from a company like Prosyn in London the heartland of many of the UK’s leading businesses. Now we know what you might be thinking isn’t it always better to have your own IT support team in-house?

The debate between which is better between in-house or outsourcing is one with a lot of arguments for and against on both sides, and a strong case can be made for either. However, getting an in-house IT team is simply not something many businesses can do right away due to the expense involved.

Experience is another difficult point that many people don’t take into consideration. If you’re hiring your own IT team or person you likely won’t be able to attract an experienced professional. You could hire a recent graduate with plenty of certificates and qualifications but when it comes to IT experience usually trumps these sorts of things.

IT is in many ways just like medicine, you would want an experienced surgeon or doctor with a lot of practice wouldn’t you? The same applies to IT in many ways that is what IT professionals are after all isn’t it? In many ways they are doctors for computers. So, let’s take a look at why outsourcing your IT needs to a company like Prosyn can bring you so many benefits.

Reduced Expenditure

Outsourcing your IT support will save you money, this is pretty much a given no matter what the size of your business is or what industry you are in. Hiring, training and paying for your own in-house team will not be cheap and many smaller businesses simply won’t be able to afford it.

But even bigger businesses can benefit from out-sourcing as well because you will only need to call upon your out-sourced IT team when you actually need them. So, it makes having a professional team of IT professionals much cheaper.

It’s A Huge Timesaver

This carries over from my last point if you want to hire your own in-house IT team it won’t just cost you money but time as well. And time is just as important as money which is again why calling in a professional team to assist you when you need help is so very valuable.

So, outsourcing isn’t just about saving money but time and by outsourcing your IT needs you won’t need to go through the long and laborious process of interviewing, hiring and training new people.

Instant Access To Experienced, Trained Professionals

Another benefit to outsourcing your IT needs to a company like Prosyn is that it gives you instant access to trained and experienced IT professionals. As I mentioned earlier experience is vital when it comes to IT support but not something that is easy to get.

But by outsourcing your IT needs you’ll get instant access to trained, experienced IT support professionals whenever you need them. This is something any business will find invaluable so if you want the best IT support team for a low-cost outsourcing is the way to go.

One Less Worry – It Gives You More Time To Focus

Another great benefit of outsourcing your IT needs to a professional company like Prosyn is that it gives you more time to focus on the running of your business. You won’t be tied up in IT issues and in fact, won’t really have to worry about them at all.

Because you’ll have the peace of mind in knowing you have a team of professionals who can handle it for you. As the manager of your business, you’ll want to keep on top of everything but there is only so much one person can do before burning out, so take IT out of the equation and give yourself one less job to handle.

There Is Less Risk

Hiring your own in-house IT team or person might sound like it’s the less risky option when it comes to comparing it with outsourcing. But in many ways outsourcing does offer a better and less risky way to get all your IT needs taken care of.

If you have your own in-house team you’ll have to be 100% certain you have hired the right people, sure you can take the time out to train them and give them valuable experience but this is costly as well as time-consuming.

But by outsourcing, you’ll already have a team of experienced professionals in place at the ready. They’ll also have valuable industry knowledge that they can utilise on your behalf, so outsourcing is, in my opinion, the less risky option. And while risks are a part of business you don’t have to gamble with your IT support do you?

It’s More Secure

The digital revolution has made our businesses faster, and more innovative then ever but that does come with increased security risks. We’ve all heard about data breaches and information stealing due to poor IT security, haven’t we? So, as a business, you will have a lot of responsibility to ensure your IT framework is secure.

This as I’ am sure you can imagine isn’t exactly simple but by outsourcing your IT needs you will again get the professional services of experienced professionals who will better able to ensure things like client data and sensitive/ private information are kept safe and secure.

So, that’s a look at the benefits of outsourcing all your IT needs to a company like Prosyn. Outsourcing is becoming more popular for businesses especially when it comes to things like IT and as you can see businesses today can certainly benefit can’t they?

featured11 750x410 - Social Media Rundown: Three Palpable Reasons Why Brands Need Them

Social Media Rundown: Three Palpable Reasons Why Brands Need Them

We are nearing the end of 2018 and we still have people who doubt the power of social media for businesses. In light of this, we want to discuss three palpable reasons why brands need social media.  Social media is not confined to just Facebook. It is a compilation of any app or program which consumers use to share their opinions.

They can be forums or sites like Trip Advisor. Businesses that exist today need to take care of their social media profiles and should keep an eye out for any fake profiles that seek to damage their reputation. So without further ado, here are a few reasons why brands need social media:

Engagement and Loyalty

Social Media presence can be quantified. You can count likes, comments, reactions, and followers. Your social media page is a good barometer of how well you are received by the community you are in or by the people who patronize your business.

Cheap Marketing

Consumers like to share everything on their social media accounts. If you happen to have one, they can tag you in posts and you get instant visibility for their networks. This is exposure that can lead you down more conversions to actual business and patrons.

Social Media is a really affordable way to launch an ad campaign. There are posts, you can upload videos, and you can even go Live. This is exposure that you do not have to pay for. The only thing you may need to pay for is to be pushed by the site itself.

Client Troubleshooting

If there was anything that could prove that social media can help brands better service their clients, it would be Elon Musk and how he utilized Twitter to show everyone how fast a brand can help address an issue.

In a span of a few weeks, he turned a customer complaint into actual action that caught the world unaware. It was a perfect master class on how social media was a perfect way to engage the brand you patronize if you have a complaint or a concern.


Social media is not just some fad that disappeared after a few months after inception. Social media continues to be one of the biggest ways brands reach out to their audiences and actually get measurable responses.

If there was still anyone who doubted why social media is needed by businesses, we hope that the points above have helped to chase away any lingering doubts.

Branding trends 1513681139 750x410 - 5 Emerging Branding Trends of 2018

5 Emerging Branding Trends of 2018

We’re halfway through the year already and yet 2018 still appears to have more than a few surprises left up its sleeves for us.  When it comes to branding, advertising and business growth, everything continues to evolve around us – and not just online.

Being your brand has never been more important – and as we venture into the latter half of the year, it’s important to keep in mind some of the more popular and effective branding trends which are helping to propel start-ups and which are helping to keep big corporate names in the households.

Some people are calling this the ‘golden age’ for marketing – and whether or not this is genuinely the case, here are a few ideas you may wish to monopolise upon, from logo design right through to your extensive marketing strategy.

Intelligent Logos Lead the Way

Not every logo can be a ‘FedEx’ – but many brands are trying to emulate and capture that magic.  For those uninitiated, the ‘FedEx’ logo is particularly intelligent as it hosts hidden images – there’s an arrow point right in the ‘Ex’, and a spoon in the ‘Fed’ – to some, this may be a clever little quirk or a fascinating titbit, but in 2018, smart logos and branding are clearly leading the way.

In a world where we are fascinated by viral content and moments that make us genuinely surprised or intrigued, branding in 2018 has evolved to encourage firms to lead with cleverly-designed motifs and emblems – ones which don’t just catch the eye, but which also make you think, too.

Corporate Promotional Branding is Back

Anyone who assumes physical promotional items to be ‘cheesy’ or outright ‘unnecessary’ aren’t really looking at the bigger picture.  Despite much marketing strategy taking place online these days, there’s still a huge marketplace for physical promotion in the form of tangible gifts and freebies.

Whether it’s notepads, pens or calendars, items that are regularly used by your clients with your branding emblazoned on the top will help to keep your name in mind and in clear recall – you can start by looking at buying personalised lanyards from a company such as Digital ID, for both your own use during networking events and for gift merchandising.

Crisp and Clean

Less has been more for quite some time now, and this is certainly still the case when it comes to branding and marketing material in 2018 and for the foreseeable future.

Overstuffing your brand advertising, your social media and your web presences with jargon and stuffy text is seen as an old-school move – thanks to clean, minimalist brands such as Apple, the common strand now is to lead with simplicity – can you effectively water down your company branding, ethos and message into few words and images – emphasising calls to action for your customers to learn more about you?  If you want to succeed in modern marketing – it’s certainly worth trying.

Lead with Creativity

While finding inspiration from other brands and competitors in your field is going to be a given, more and more consumers – particularly younger people who do considerable research on brands and product lines – are becoming more receptive to creative marketing and branding standards.

This means that it absolutely cannot hurt to think a little bit outside of the box.  Consider taking an almost informal approach – people in 2018 are tired of corporate jargon and the same old spiel – meaning that genuinely surprising design, unique branding, messages and more will be more likely to have a lasting positive effect upon those consumers who have seen all the other spiel all before.  Take inspiration form others, but dare to be different!

Positive Messages

The world is, undeniably, a very scary place in plenty of ways – we’re not going into all the hows and whys in this piece, of course, but it’s important to remember that your branding should be counter-acting that harmful daily gloom and negativity.

Use your brand to offer genuine solutions for your customers – lead with your want to help people, rather than your need to make money.  Start-ups and viral branding have thrived in the past couple of years on the basis that they have adopted positive, grassroots spins on creative products and services – you’re more likely to catch people with a positive, straightforward attitude than with a stuffy, imposing one.  While your market may vary, leading with a clean, positive and straightforward branding and ethos will appeal to the vast majority of consumers active in 2018 – and likely beyond into 2019.








how to create digital marketing agency business plan 2018 750x400 - 5 Reasons to Hire a PPC Agency to Manage your Google AdWords Campaigns

5 Reasons to Hire a PPC Agency to Manage your Google AdWords Campaigns

Pay per click digital marketing campaigns are frequently neglected or mismanaged by managers as other marketing practices take priority. It is really simple – choose an efficient process by outsourcing your PPC marketing needs to a reliable and experienced digital marketing agency that will dedicate its resources to creating effective, smooth PPC ad campaigns on your behalf. Want to know why we recommend investing in such an agency? Check out the following top reasons.

  1. Time is Saved

Save yourself endless hours of playing around with data and campaigns to teach yourself how to launch an efficient PPC campaign. Agencies in this niche have a high level of expertise and experience and can do it for you. It is possible that your job responsibilities did not initially include Google Adword Wizard but now, somehow, it has become your duty. When you are already burdened with a bunch of marketing obligations to execute, it will become almost impossible to find sufficient time to dedicate to exploring and creating an awesome PPC campaign – especially if it is not your forte and you need to learn it along the way.

Recruiting a digital agency to manage your Google Adwords for you will let you work with them to design such campaigns and let you manage your time a lot more efficiently. Instead, work with your senior management to define your marketing goals and see how you can achieve them via this channel with the help of an agency. Surely you will feel a lot more at ease knowing that experts are taking care of your PPC requirements.

  1. Utilise Multiple Resources

The power of Google Adword Campaigns lies in the collaborative spirit of innovation and idea generation. If you are the only marketing resource at your company, then chances are that you have enough on your plate and will not be able to access other minds to create engaging, innovative campaigns.

An agency will be equipped with multiple individuals working together on one project and lending their unique visions to it. Such teams are fabricated to specialise in handling client accounts of all different shapes and sizes. Hence, your campaign will be in the hands of the very best who will be able to draft up a compelling PPC related solution that will yield you effective results and help you attain your marketing objective.

  1. Hire a Skilled Agency

You want to make sure that the digital marketing agency you hire is not only reliable but credible in its experience and expertise as well. Fortunately, Google has put together a list of trusted agency partners and dubbed it as the Premier Partner Program which includes companies such as Summon Digital who are a London based PPC agency. These are top notch experts in the field of Google Adwords and have to fulfil a stringent list of criteria in order to qualify for a position on it. Performance variables such as client satisfaction, account evaluation and general company performance are factored in before a decision is made. This means that your PPC campaigns will be in great hands if you choose an entity present on this featured list.

Recruiting a team of certified Google Adword individuals will definitely boost your performance and drive home results. They will incorporate best industrial procedures, proven strategies, and latest trends to ensure optimal outcomes. Do be wary of self-proclaimed digital marketing agencies that promise you the world but may not deliver even upon the most basic of expectations.

  1. Achieve Higher Growth Rates

Hiring a dedicated team to manage your PPC campaigns can pave the way to obtaining higher growth rates than you could have managed to do so in house. PPC specialised firms are masters of the digital marketing realm and bring a lot more to the table than you may think: they also tend to be gurus in search engine optimisation strategies, content marketing and web design and development. They can even offer advise on your other marketing practices and tell you how to enhance your results or improve ongoing current strategies. Remember Google Adwords is a complex, multi-dimensional marketing instrument that is impacted by a great number of factors. You could have a low conversion rate but a positive click through rate. A competent agency will analyse your web data and dig into to discover possible causes for this. They will need access to your Google Analytics in order to gain the bigger picture and will be able to identify other areas of improvement in your marketing department and strategy. It could be anything: such as an ineffective call to action button not generating enough conversions.

Of course, it is up to you to decide the scope of services you want to hire an agency for. It can recommend solutions or give your digital marketing strategy an entire overhaul, if need be. Remember this will only improve your campaigns and hence your corporation’s bottom line. In today’s day and age, it is essential (no longer a luxury as perceived seven years ago) to have a strong online presence in order to break through the infinite content clutter created by countless companies and the growing number of internet users today.

  1. Tighten the Money Belt

Yes, it is true that you will probably be signing a retainer and assigning a monthly fee from your marketing budget to the agency in question. However, in the long run, as you do not spend money on testing different keywords and PPC campaign dynamics, you will save money.

A great digital marketing agency will make an effort to change your budget from expenses to a steady revenue stream. They will not only track your conversions for you but monitor and evaluate them as well. If something is not working properly, it will be changed or updated immediately. As you are paying the agency to look after your PPC campaigns, they will commit their time and resource to it and give you effective results. This will, ultimately, free you to focus your energies on creating other independent, reliable revenue source.

featured9 750x410 - Three Advertising Mistakes You Should Try Your Hardest to Avoid

Three Advertising Mistakes You Should Try Your Hardest to Avoid

When ads are what we use to cultivate interest and awareness about our business, it would only make sense to ensure that they are executed flawlessly. The reality of life though, however, is that mistakes happen. What is great about mistakes is that there is a big chance that others have already done these mistakes. So you can learn from their example.

With that said, let’s take a look at three particular advertising mistakes that everyone should try their hardest to avoid.

Not Having a Marketing Plan

Everything must be according to a marketing plan. The same principle applies to having a starting point and a desired destination. If both are not present, no actual journey can be made. Certain types of advertising are made to illicit a particular response from the market. So it is important to understand what elements must be involved.

What is the end goal? What is the present engagement rate of your business?

Knowing the answer to those questions can help plot the plan. When you know what your present numbers are, you can use those to determine if there has been any improvement after the ads are published or circulated.

Not Being About the Client

Yes, it is important that the consumers know that you exist. However, the trouble with a lot of businesses is that their ads are all about them. They focus too much on their latest developments or great new service.

What they lack is the emphasis on what those products or services can do for the clients. Does it save them time? Do they get savings from it? Does it unlock better experiences in the future?

The best sorts of ads out there emphasize the experience that clients have because of the service or the product that is being marketed.

Not Considering the Competition

There is a very small chance that your business or product is wholly unique. Even if it is, there is a big chance that it will not stay that way for long. When you are going to launch an ad campaign, it is important to consider the competition.

What have they done before? How have they responded to past ads? What are they presently doing?

Knowing where your competition is at is a great way to cultivate a superior ad campaign.


When it comes to learning about mistakes, it is best to look both internally and externally. No business has had a perfect streak since inception—that is just mathematically impossible. What we can do is learn from our mistakes and—incidentally—the mistakes that others make as well.

When you have you business, there will be bumps in the road. What wills set you apart is what you do when you hit that bump and what you plan on doing next. That said which of the three mistakes have you done in your business?

info3 - Three Advertising Mistakes You Should Try Your Hardest to Avoid
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20161227b7dce4375e3947a4 - Popular SEO trends in 2018

Popular SEO trends in 2018

Time is flying by and its hard to believe that half of 2018 is over! How are your search engine optimization strategies performing? We hope you are doing well, but if you are considering re-evaluating your initiatives, then this article may just peak your interest.

Just like other digital marketing-related fields, the world of search engine optimization is constantly evolving. There are no hard and fast rules provided on how to land the first place on search engine result pages.

If you know any secret, feel free to share! Google is an enigma and keeps changing its algorithm. To be a successful SEO professional, you have to constantly update and educate yourself with the latest trends and SEO patterns. Of course, then you must deploy them within your digital marketing strategy.

So, what has been popular this year? Well, with this in mine we had a chat with Edinburgh’s best SEO agency and here’s what they had to say!


Google’s mission is to provide the most relevant and engaging content to its users. It generates results based on what it gauges to be the user’s search intent. Not only that, the search engine giant strives to enlist only those websites that it deems safe for its users.

The outcome is that Google and other search engines will appraise the degree of relevancy of the content present on your website. It uses programs such as Latent Semantic Indexing to verify the relevance of such content. How does this work? Google studies billions of web pages to understand which words and phrases are related or similar in a certain context.

Through this analysis, Google decides if a content item is suitable to present to a user as part of his web browsing experience. It goes a step further with tools such as RankBrain as it evaluates the highest performing search results based on browser satisfaction success indicators and compares their likeness.

Identify the pages that do the best in your area of operation and see what makes them stand out. Check their content and try to feature something similar on your own digital platform.

Voice Search

The phenomena known as voice enabled search will only continue to gain momentum in the year 2018. It is simply convenient to speak rather than make the effort to spell out specific search terms. With improvements in voice search programs, web users are believing in its ability more than before.

They are learning to trust its results and getting more comfortable with it as well. This allows search queries to be more comprehensive in nature. For your business, the implications are tremendous. You must give your content more consideration than simple keywords. Remember that the spoken term is different than the written or typed one.

So, mould your search engine optimization strategy to account for conversational phrases and words. Tools such as RankTracker can help you research queries that voice users will be more likely to seek. This program could be your new best friend!

Link-free backlinks

If you are wondering what link free backlinks even mean, allow us to explain. Backlinks have been the livelihood of search engine optimisation for countless years. However, Google felt that the linkages of one source to another had been exploited and did not prove the authenticity of a website.

To address this, Google devised the Penguin algorithm in the year 2012. It has become the most popular and relevant source to generate links from well-known, sound digital sources. Sure, links from leading sites will help your website rank better on search engine result pages, yet the newer, smarter robots from Google are gradually decreasing the importance placed on backlinks.

As search engines get smarter, they are able to relate brands, establishments, companies and entities without the need to crawl through their websites. It is going to the linked anchor text that is going to bear some power. So, focus your efforts on developing strong and pertinent anchor text that entices Google to rank your page effectively on its search engine result pages.

Mobile All the Way

Smartphone usage has only increased over the years. The ratio of web browsing from desktops to mobile phones is slowly shifting in favour of the latter. It has become a technological norm to design mobile friendly websites, unlike the earlier added benefit of having one as a budget luxury.

The mobile friendliness of a website has become a top search engine ranking factor. With the launch of new smartphones every season, you will have to consider different ways your SEO can be optimised for voice enabled search as well as the new mobile designs that come out.

You can get Google’s help to learn whether your website is mobile-responsive or not. Go to Website Auditor, under the Content Analysis section, and enter the website address of the website in question. To check page usability, you will have to go down to the technical section and see the results from there.

Personal Search Engine Result Pages

There is a reason that Google’s search engine capability is simply getting smarter: it is gathering information on its user by checking browser history, interests and geographical position to create a customised search outcome list. Your search engine optimisation strategy will have to factor this in and account for it. if your page performs well in search query, not only will it gain stronger rankings, but it will become part of future similar search query results as well.

Before you stress and wonder what to do as your degree of control on this is limited, let us help you out! Coming back to our favorite tool (hint, it was mentioned earlier), RankTracker, to evaluate the accuracy level of your website. RankTracker will check your site’s position in a non-personal manner. Make sure you set your browser  in Incognito/Private mode to gain maximum results.

Webpage Speed

People are impatient and desire speed and convenience at every possible corner in their lives. If your website doesn’t load quickly, the probability of your user leaving is going ot be high. It should be less than 3 seconds ideally. 

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Internet Pathways: Best Ways to Grow Your Presence Online

In the recent years, the power of the internet has grown in leaps and bounds. Who would have thought that it was now completely possible to find out everything you needed to know at one tap of a screen? In the world of business and trade, the internet revolution has also greatly transformed the way consumers are engaged and how information about companies, brands, and products are distributed and spread out. Today, we will take a look at some of our tried and tested methods to grow your presence online.


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This stands for Search Engine Optimization (SEO). If your business is relevant to a certain word or phrase for example “marketing” or “social media advertising”, developing content online that uses those words would be how to go about it.

Each day, Google and other search engines run an algorithm in which they see which words are constantly being searched for by users. In order to bring them the best results, they find sites which have an appropriate amount of relevant keywords and put them at the forefront of search results.

Social Media

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This is by far the more popular way that brands have grown their online presence. They engage their audiences through timely posts and replies. They can even utilize their social media pages to get a pulse on what their clients want from the brand itself.

Social media has made it so easy for the everyday consumer to connect and let their feelings be known. In platforms like Facebook, consumers can even leave reviews. Those that know nothing about your brand can build their opinions about you based on those reviews.

Viral videos and posts can make or break a company these days. So it is important to hire only competent people to run and handle your social media pages.


It is worth taking note that trends change all the time. While you can rely on the tips that we’ve given above, it is ultimately best to keep track of any such developments on your own. Slowly build a collection of the sources that you get your information from.

Always remember that when you have a business or a brand, it is critical that you be proactive. When considering the best online routes to take, always think hard about the pros, cons, and the ultimate result. What is best about the net is that you can try certain things out and if you find that they aren’t working, you can cut them off without any significant loss to your brand.

Which ways have you tried in the quest to grow your presence online?

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Why TV Advertising Will Never Die Out

There have been concerns that TV advertising would eventually become obsolete due to the expansion and evolution of the way people consume their media. However, it is not time just yet to give up on this tried and tested marketing strategy.

The fact is that rather than being a limited advertising option with a limited reach, TV provides advertisers with more opportunities than ever before. Although many people view and consume media content and different ways nowadays – whether it is through streaming services or other on-demand platforms, the majority of people still use their televisions to watch the more conventional terrestrial and digital/satellite channels with advertising.

If you are an advertiser, you may be wondering why you should devote any time or effort to TV advertising. In the following post, we will look at some very good reasons why.

TV Advertising Generates More Profit Than Other Options

When you compare the profits and sales impact of 5 different types of media, as the Ebiquity Payback 4 study did in 2014, it found that TV advertising outperformed other media when it came to achieving sales. Press was considered the next best performer and TV advertising still managed to be twice as effective on average, when considering the equivalent exposure.

Consumers Trust TV Adverts More Than Others

Although this may surprise you, when you think of it, it makes perfect sense. One of the big reasons why people tend to trust TV advertising over other mediums is because we are all aware of the very strict regulations in place that ensure adverts are legal and trustworthy.

Another reason why people tend to trust TV ads more than other ads is because of the emotional connection people in general have with their television. This is something that is usually established during childhood and continues to build and grow as a person grows.

TV Gives Advertisers Unparalleled Reach And Scale

TV gives advertisers the opportunity to build reach and scale much quicker and more effectively than any other medium. On average, a TV commercial could reach around 70+% of the population in a single day, with almost 100% being reached in the space of a month.

Consumers Spend More Time With Television

Of the time that people choose to spend with media, it is believed that TV makes up around 48%. With radio coming in at a close second at 2.2% and social media at 6.2%. This is significant and important to note as, generally speaking, the time people make a point of spending with a particular medium or device, shows its popularity and vitality.

TV is Spoken About More Than Other Mediums Both Online and Offline

TV Nation conducted a study that showed advertisements on television were the ads that were more likely to incite conversation. A key component to creating a buzz about a brand and encouraging conversations about it is paid media. Think Box found in their own study that TV advertising in particular generated the most word of mouth for companies and brands.

Online and TV Work And Co-Exist Together Well

Another reason why TV is so effective could be the fact that it has a multiplier effect on alternative media, especially online. Online and television have always shared a strong relationship, and this shows no signs of decreasing.

Furthermore, there is actually evidence to suggest companies and organisations that incorporate both online and television advertising into their marketing campaigns are two times more effective and efficient as the campaigns that rely on other advertising mediums.

Multi-screening Helps TV Advertising

Contrary to popular belief, multi-screening does not actually stop viewers from taking television ads in. There has been evidence to suggest that quite the opposite is the case. Whereas in the past, they may have left the room to get a drink or something else, people who use multiple screens at once are actually more likely to stay in the room when television ads are airing. One of the reasons of this could be the fact that when they are using another device, it stops them from switching channels on the remove control.

TV Is Available Everywhere

Following on from the point that television provides the largest reach and scale, it is worth noting that television is now available virtually anywhere. People can watch television from their front room in front of their traditional television box or on the train while going to or coming back from school or work on their smartphone using this guide for watching cbc anywhere, and a whole host of other ways too. Because of this, it means that television is permeating into areas of day to day life it never did in the past, making it an excellent choice for advertisers. It is actually harder to escape from television advertising than you may think.

Famous and Emotive Advertising Campaigns Are The Ones That Generate The Biggest Effects On Business

According to the IPA, when considering the success metrics of profit and sales, advertising campaigns that are famous and emotional, are far more likely to achieve sales and profit than the more informative and rational approach to advertising. Which is why you should never dismiss television advertising. TV ads, even in our modern world, drum up fame for a brand – whether its through shock tactics or because of a statement made in a piece. think of some of the most effective and popular advertisements. they normally involve a storyline or something that appeals to the viewers and elicit an emotional response of some kind.

People also tend to remember adverts just as much as they remember shows and programmes if they are emotive.

This helps to make them more memorable than other, less penetrative forms of advertising.

Although you may have heard the horror stories, from an advertisers point of view, that television advertising is on its last legs, the above proves otherwise. There are some great reasons to believe that television advertising will never die out and will continue to be the main advertising channel for brands for a long time into the future.