featured8 750x410 - Internet Pathways: Best Ways to Grow Your Presence Online

Internet Pathways: Best Ways to Grow Your Presence Online

In the recent years, the power of the internet has grown in leaps and bounds. Who would have thought that it was now completely possible to find out everything you needed to know at one tap of a screen? In the world of business and trade, the internet revolution has also greatly transformed the way consumers are engaged and how information about companies, brands, and products are distributed and spread out. Today, we will take a look at some of our tried and tested methods to grow your presence online.

SEO

31 - Internet Pathways: Best Ways to Grow Your Presence Online

This stands for Search Engine Optimization (SEO). If your business is relevant to a certain word or phrase for example “marketing” or “social media advertising”, developing content online that uses those words would be how to go about it.

Each day, Google and other search engines run an algorithm in which they see which words are constantly being searched for by users. In order to bring them the best results, they find sites which have an appropriate amount of relevant keywords and put them at the forefront of search results.

Social Media

32 - Internet Pathways: Best Ways to Grow Your Presence Online

This is by far the more popular way that brands have grown their online presence. They engage their audiences through timely posts and replies. They can even utilize their social media pages to get a pulse on what their clients want from the brand itself.

Social media has made it so easy for the everyday consumer to connect and let their feelings be known. In platforms like Facebook, consumers can even leave reviews. Those that know nothing about your brand can build their opinions about you based on those reviews.

Viral videos and posts can make or break a company these days. So it is important to hire only competent people to run and handle your social media pages.

Conclusion

It is worth taking note that trends change all the time. While you can rely on the tips that we’ve given above, it is ultimately best to keep track of any such developments on your own. Slowly build a collection of the sources that you get your information from.

Always remember that when you have a business or a brand, it is critical that you be proactive. When considering the best online routes to take, always think hard about the pros, cons, and the ultimate result. What is best about the net is that you can try certain things out and if you find that they aren’t working, you can cut them off without any significant loss to your brand.

Which ways have you tried in the quest to grow your presence online?

tv acr addressable CONTENT 2018 750x410 - Why TV Advertising Will Never Die Out

Why TV Advertising Will Never Die Out

There have been concerns that TV advertising would eventually become obsolete due to the expansion and evolution of the way people consume their media. However, it is not time just yet to give up on this tried and tested marketing strategy.

The fact is that rather than being a limited advertising option with a limited reach, TV provides advertisers with more opportunities than ever before. Although many people view and consume media content and different ways nowadays – whether it is through streaming services or other on-demand platforms, the majority of people still use their televisions to watch the more conventional terrestrial and digital/satellite channels with advertising.

If you are an advertiser, you may be wondering why you should devote any time or effort to TV advertising. In the following post, we will look at some very good reasons why.

TV Advertising Generates More Profit Than Other Options

When you compare the profits and sales impact of 5 different types of media, as the Ebiquity Payback 4 study did in 2014, it found that TV advertising outperformed other media when it came to achieving sales. Press was considered the next best performer and TV advertising still managed to be twice as effective on average, when considering the equivalent exposure.

Consumers Trust TV Adverts More Than Others

Although this may surprise you, when you think of it, it makes perfect sense. One of the big reasons why people tend to trust TV advertising over other mediums is because we are all aware of the very strict regulations in place that ensure adverts are legal and trustworthy.

Another reason why people tend to trust TV ads more than other ads is because of the emotional connection people in general have with their television. This is something that is usually established during childhood and continues to build and grow as a person grows.

TV Gives Advertisers Unparalleled Reach And Scale

TV gives advertisers the opportunity to build reach and scale much quicker and more effectively than any other medium. On average, a TV commercial could reach around 70+% of the population in a single day, with almost 100% being reached in the space of a month.

Consumers Spend More Time With Television

Of the time that people choose to spend with media, it is believed that TV makes up around 48%. With radio coming in at a close second at 2.2% and social media at 6.2%. This is significant and important to note as, generally speaking, the time people make a point of spending with a particular medium or device, shows its popularity and vitality.

TV is Spoken About More Than Other Mediums Both Online and Offline

TV Nation conducted a study that showed advertisements on television were the ads that were more likely to incite conversation. A key component to creating a buzz about a brand and encouraging conversations about it is paid media. Think Box found in their own study that TV advertising in particular generated the most word of mouth for companies and brands.

Online and TV Work And Co-Exist Together Well

Another reason why TV is so effective could be the fact that it has a multiplier effect on alternative media, especially online. Online and television have always shared a strong relationship, and this shows no signs of decreasing.

Furthermore, there is actually evidence to suggest companies and organisations that incorporate both online and television advertising into their marketing campaigns are two times more effective and efficient as the campaigns that rely on other advertising mediums.

Multi-screening Helps TV Advertising

Contrary to popular belief, multi-screening does not actually stop viewers from taking television ads in. There has been evidence to suggest that quite the opposite is the case. Whereas in the past, they may have left the room to get a drink or something else, people who use multiple screens at once are actually more likely to stay in the room when television ads are airing. One of the reasons of this could be the fact that when they are using another device, it stops them from switching channels on the remove control.

TV Is Available Everywhere

Following on from the point that television provides the largest reach and scale, it is worth noting that television is now available virtually anywhere. People can watch television from their front room in front of their traditional television box or on the train while going to or coming back from school or work on their smartphone using this guide for watching cbc anywhere, and a whole host of other ways too. Because of this, it means that television is permeating into areas of day to day life it never did in the past, making it an excellent choice for advertisers. It is actually harder to escape from television advertising than you may think.

Famous and Emotive Advertising Campaigns Are The Ones That Generate The Biggest Effects On Business

According to the IPA, when considering the success metrics of profit and sales, advertising campaigns that are famous and emotional, are far more likely to achieve sales and profit than the more informative and rational approach to advertising. Which is why you should never dismiss television advertising. TV ads, even in our modern world, drum up fame for a brand – whether its through shock tactics or because of a statement made in a piece. think of some of the most effective and popular advertisements. they normally involve a storyline or something that appeals to the viewers and elicit an emotional response of some kind.

People also tend to remember adverts just as much as they remember shows and programmes if they are emotive.

This helps to make them more memorable than other, less penetrative forms of advertising.

Although you may have heard the horror stories, from an advertisers point of view, that television advertising is on its last legs, the above proves otherwise. There are some great reasons to believe that television advertising will never die out and will continue to be the main advertising channel for brands for a long time into the future.

 

featured7 750x410 - Logo Magic: Why Having an Established Logo Is Important For Ads

Logo Magic: Why Having an Established Logo Is Important For Ads

First impressions are important. When it is about a business first impressions are often critical. It is established that the very first impression that consumers will make will be based on your logo. So today, let’s take a look at why having an established logo will be important for your future ads.

Branding

Your logo is what will represent your business. If you think toward social media, you see white lower case f within a blue box, you immediately see Facebook. The same applies for the other social media brands out there.

Logos do not just apply to social media brands. They count for any brand that exists. Having a brand is important as it helps consumers remember you. Logos are integral for ad campaigns as they are often the first and final thing that a consumer will recall.

It is not the face of the CEO, it is not the name of the people who worked the ad; it’s not even the building where your business resides that they will instantly recall. It will be your logo.

How Do You Get Good Logos?

Research and Development

First and foremost, it starts with a vision. It is the vision of the person who has held the idea for the business. You take that vision and put it down. You need to consider what the business is. It would not make sense to have a logo that is disjointed or does not seem all that connected to what you are all about.

Conceptual Artist

While it would be lovely to go with a logo that you came up with yourself, it will not do to have a logo that looks like someone’s three-year-old put together. The best logos are put together by conceptual artists and graphic artists.

There is a reason why they are worth their talent fee. They keep up with the trends, colors, and styles that will make your logos stand out and be recognized. Do not be like a majority of the startups that approach graphic artists and expect to pay next to nothing.

Conceptual artists will study your business until they come up with a decent proposal on what sort of logo your business needs.

Conclusion

Logos are the face that you show the world. It is something that does not need to be complicated in order to make an impact and endure in the mind of those whose attention (and money) that you need. Quality logos can serve you well through the years.

If you don’t believe us, you can look toward the likes of Pepsi or Under Armor. Their logos do not just involve their name; they come with an image that people immediately associate with the brand. This is why logos are critical for ad marketing and marketing campaigns.

featured6 750x410 - Looking Back: Three Advertising Routes That Are Now Ineffective

Looking Back: Three Advertising Routes That Are Now Ineffective

Advertising has always been one of the best ways to secure the interest of the market at large. Ads are usually the culmination of a marketing analysis. Ads, after all, cost money. So it is important that your ads are able to reach a lot of people at a budget friendly way.

When you have a business, an event, or even a brand that you have to take care of it is important to advertise. Advertising itself has changed through the years and it is important to be aware of which ones no longer hold their sway. Today, we take a look at three particular advertising routes that people no longer utilize or do.

Mail Advertising

21 - Looking Back: Three Advertising Routes That Are Now Ineffective

This does not actually have anything to do with email or electronic messaging. This is one of the older forms of advertising that died out in the nineties.

This usually refers to going through a particular target area—usually suburban—and listing the addresses of the homes there. After a sufficient number of addresses have been collected, it would be time to send out actual mail. The reason why this died it is it cost a significant amount of money to send out a massive amount of mail which had very little guaranteed returns.

Eventually, people moved onto a digital form of sending out mail—which was cheaper—so the mail advertising route kind of tapered to a stop.

Telemarketing

22 - Looking Back: Three Advertising Routes That Are Now Ineffective

Marketing by calling people is one of the most ineffective and annoying methods that companies do in terms of advertising. Contact centers which are usually found in Asia have hundreds of individuals who are dedicated to outgoing calls. Those calls often connect to homes and try to directly market their ongoing deals or even their base product.

This was good when there was no such thing as call blocking. However, as telephones themselves advanced and offered better privacy options for their owners, telemarketing no longer became a viable option for advertising. It also didn’t help that there were scams out there that were perpetuated through telemarketing routes.

Conclusion

When you are thinking of building and launching your own advertising campaign, it is important that you think over your options very carefully. You need to think about what your budget is and what method would be best to reach your target audience. There are so many different options to pursue so it is critical that the options be explored.

Always remember that works well for others may not work well for your brand. It is best to match your brand with the advertising platform that you need.

The Most Creative Billboards from Around the World

As human beings, we have natural instincts to seek enlightenment across diverse planes. We yearn for a higher form of spiritual stimulation that can only be fulfilled by subjective dimensions: such as the richness of art, the purity of religion and the complexity of war.

Our brains have been designed by a divine hand that instilled a constant need for learning and growth. Mankind has been experimenting with art since the time he inhabited caves. If only those cavern walls could talk, think of the stories they would tell!

Were those paintings used for artistic purposes only? Was it to communicate rules and regulations of the time? We will never know. What we do know is that the ancient Egyptian civilization was an advanced society and its central government carved visuals into stones to share regional laws. In a way, it is the oldest known form of billboard advertising.

Contemporary billboard marketing, as known today, can be attributed to an invention known as lithography. Invented in the late 1790s, mass production of business announcements and posters became feasible.

However, the quality of the paper back did not withstand the force of natural elements when left out too long. Commercial ventures such as circuits (used in 1835) pioneered in employing outdoor advertising as a marketing tactic and benefited tremendously. Of course, there were severe restrictions given that only small copy could be created and printed.

An industry began to form and litigation was introduced to limit the number of billboards on the roads to not spoil the pristine beauty of the countryside. Innovations began to occur in terms of the size of the billboards, quality of material used, and general enhancements driven by technological improvements.

The growth of the lighting sector contributed to the visibility of billboard-particularly at night. Despite the arrival of other marketing communication channels, the outdoor billboard industry has thrived and adapted to modern times with companies such as www.billboardadvertising.org.uk leading the way. Creativity and imagination have driven marketers to achieve new heights of success in this field. This article will explore some of the most creative billboards that have been put up around the globe.

  1. Tylenol- Toronto, Canada

The message behind this campaign was to clearly convey that Tylenol can alleviate your headache pain and let you “get back to normal”. The clever utilization of the wrecking ball highlights the magnitude of the actor’s pain and identifies Tylenol as a clear cut solution.

1 - The Most Creative Billboards from Around the World

  1. BMW & Audi – Los Angeles, USA

These two vehicle giants indulged in an outdoor advertising war. To deduce the winner, the car companies took their rivalry to the realm of social media to discover their consumers’ viewpoints and opinion. It was a bold yet effective marketing tool that went viral and got the respective target markets talking about the brand.

  1. Nationwide Insurance – USA

Did you think this is a campaign for a brand of paint? That’s right, it is not! Don’t worry, we thought the same as you! This billboard was put up as part of Nationwide Insurance’s “Life comes at you fast” marketing drive and is an incredibly effective communicative visual. An illusion is created that the paint has flowed off the billboard and spilt over the parking lot, the side of the building as well as a couple of cars. Awesome, isn’t it?

2 - The Most Creative Billboards from Around the World

  1. The Economist – United Kingdom

As the image may have helped you guess, this billboard was designed with sensors. This outdoor advertising wonder showcased a lit up bulb as an individual would walk underneath it. The implication is that if you read the Economist, you will generate effectual concepts and ideas.

3 - The Most Creative Billboards from Around the World

  1. British Airways – Piccadilly Circus, London

This digital advertisement demonstrates a young boy’s excitement as a British Airways plane flies over the billboard. He stands up, points towards the plane and walks across the screen as the plane crosses the skies. The flight details are provided along with a promotional slogan from British Airways.

  1. Oldtimer- Austria

Whilst brand managers strive to maintain a level of safety when creating billboards, especially at high peak traffic sites, some vehicles do tend to still miss their messages. Oldtimer found a solution to this problem by ensuring that its billboard was noticeable whilst remaining driver-friendly. Placed above a tunnel, cars literally have to drive right through this passageway along the route. We are pretty sure not many missed it!

5 - The Most Creative Billboards from Around the World

  1. Panasonic – Indone

Humor is always a successful element to feature in marketing campaigns. Panasonic employed it beautifully with the above billboard showcasing its nose hair trimmer. The cables are used to show why the man in the ad urgently requires a nose hair trimmer. It simultaneously injects a comical value in the advertisement and will definitely catch pedestrians’ and drivers’ attention. After all, as humans we crave laughter.

6 - The Most Creative Billboards from Around the World

  1. Apolsophy – United Kingdom

The use of technology has taken human creativity to a whole new level. Apolsophy invented a digital billboard to promote the launch of its new line of hair products and placed it at a subway. It illustrated a stationary female that could track whenever a train was coming in. Once the train reaches the station, the girl’s hair begins to blow wildly to reinforce the tagline: “Make your hair come alive”.

  1. UTEC – Peru

Lima is the second largest city in the world that is part of a desert. There is a serious dearth of drinkable water here and families suffer a lot. This billboard was part of an engineering feat from UTEC that stayed true to its promise “to continue changing the world through engineering”. It collaborated with an advertising agency to place this billboard that produced drinkable water from the water vapor present in the atmosphere in Lima. Hundreds of families gained direct access to clean, pure water via these billboards over the next three months. A total of nine thousand, four hundred and fifty litres of drinking water was created in this time period. It is truly mind-blowing what technology can accomplish when in the right hands.

Online 2 750x410 - The Growth of Digital Advertising for Financial Services

The Growth of Digital Advertising for Financial Services

Financial services have got an uphill battle when it comes to creating customer appeal – but digital advertising is helping.

Since the financial collapse of 2008, banks and other financial organisations have become somewhat demonised; the image of the man behind the curtain is no longer a friendly bank manager – but instead, a bespoke-suit clad trader with algorithms and eye-wateringly large bonuses.

As such, communicating with customers has required a new angle, re-establishing an image of human interaction, local understanding and approachability. The platforms have changed too – the last ten years has seen social media, smart phones and fast paced internet connections become the norm.

Digital advertising and interaction has been a lifeline for the image of financial services, ten years ago we had harsh, money focused slogans like “What’s in Your Wallet?” – but now, on YouTube, Facebook and other digital platforms, you’re more likely to see singing sisters, cartoon characters and other family friendly, trust building branding.

We’ll take a look at the main digital mediums and platforms that are being used by the financial services, explain a little about each – and take a look at which organisations are using them to their highest potential…

Mobile

2017 saw an interesting tipping point in the UK’s internet use statistics – we now officially spend more time browsing via our mobile devices than we do via our PCs.

This shift in online behavior has refocused financial services and their thoughts around what customers are looking for – there’s now no question about it; mobile comes first for companies such as Creditfix who are one of the UK’s leading personal insolvency companies, who continue to drive mobile adoption.

Where customers have traditionally chosen their bank, loan or finance provider based on what’s available locally, there’s now a shift toward people searching for a service that meets their specific mobile requirements. Searches for terms that hinge around ‘the best banking apps’ now far outweigh searches that point toward which banks are local to the individual.

So, advertising for the mobile market has to be done with a multi-pronged approach. A financial service’s Pay Per Click (PPC) advertising strategy has to be exactly right – ensuring that all-important search engine results page premium real estate – but ‘organic’ search engine optimisation has to be strong too – making sure that the first page of any Google results are locked down in their favour.

Of course, this is a never-ending task – and one that would be lost without a constant effort to ensure the right blend of design, technical analysis and appropriate site content across the brand.

When you consider that around 75% of financial services are advertising with a view to creating leads (customer information that can be used to retarget with follow up correspondence) then you realise that content is an absolutely vital part of the mobile marketing puzzle. A financial service that drives traffic toward their sites will quickly see lots of it disappear if the right kind of article or copy isn’t being seen upon arrival.

Content has to be value lead if you’re going to see traffic convert into leads – the Lloyds Bank site is a great place to see this in action – with articles that span everything from basic money advice to expert talks and Q&A sessions on complex financial topics.

Video

Video presents a fantastic opportunity for financial services as it ticks two vitally important boxes when you’re looking to engage with customers.

Broadly speaking, the smarter a borrower is, the greater monetary opportunity that presents for a financial service. Savvy borrowers are more likely to apply for mortgages (of an increasing value) as well as savings accounts, loans and additional mortgages on second or buy-to-let properties.

The smarter a borrower is, the more they’re going to drill down into what the lender is offering – and they’ll do that by absorbing the content that’s sent in their direction. From late 2016 onward, people have shown a significant preference for video content – so it’s probably little surprise that you’ve seen an increasing amount of it across the sites and apps you use.

So, with video, financial services aren’t just getting in front of customers – they’re getting in front of the right customers – but that said, it still has to be the right message that’s seen.

Valuable content is a great way to build trust – and with video, that trust building can be done across almost all of the senses. American Express recently put together an exceptionally successful video campaign that focused on small business owners and how they’d set up. Barclays built bridges into the millennial market with some CV and careers advice for younger customers via video too.

Financial services using video in 2018 realise that value is the key – build trust first – and leave the hard-nosed sales call-to-action for a more appropriate and trusting time…

Social Media

Around 45 million UK citizens use social media – so it would be criminal for a financial service to miss out on such a huge opportunity – however, if you step into the ring, you need to be very well prepared.

Social media is not a realm in which a financial service can deliver in a half-hearted manner. Listening and responding to your customer interactions needs to be done with speed and finesse – as studies show that ignored support requests will turn into a customer churn rate that 15% higher than the industry average. Online interaction makes it easier to contact financial organisations – but also much easier for a customer to vote with their feet.

Nearly 45% of customers expect to get a reply from their financial organisation within 60 minutes – and if they don’t, they edge closer toward taking their business elsewhere.

However, when a financial organisation does social media in the right way, they get a massive reward. The average UK resident spends nearly 2 hours on social media every day – compared to a matter of just seconds or minutes accessing financial service’s sites and apps.

Conclusion

Advertising in an individual’s newsfeed needs to be done very very carefully if you’re a financial organisation. In fact, the most effective companies do it in a manner that’s almost invisible – choosing the champion good causes and community initiatives, rather than pushing products and financial content at all. Customers are smart – and quick to unsubscribe – hence, it’s better to have just your organisation’s name there to feature in your customer’s mind further down the line – rather than nothing at all…

paddy 20170629022744154 743x410 - The Best Gambling Advertisements of All Time

The Best Gambling Advertisements of All Time

Gambling is an addictive art that been around for eons. The advent of information technology and communication has revolutionized global business operations, created new benchmarks for marketing and has transformed countless industrial structures.

The gambling landscape is no stranger to this and has evolved with the times. Betting entities have dedicated more than half a billion pounds on television adverts since the year 2012 and the numbers are only increasing ever since then. In 2015, companies spent over one hundred and eighteen million pounds on procuring television spots in comparison to eighty-one million pounds approximately in 2012.

It is a lucrative industry that has attracted more than a hundred thousand employees in the British region. With more than a forty-six percent increment in spending (2012-2015), the betting industry has accelerated its marketing efforts as the degree of competition has risen.

Let us not forget that gambling existed before even the oldest advertisement can be recalled. In today’s day and age, regulation and societal acceptance has led to an explosion of casinos and betting companies. The digital realm has been invaded by countless gambling service providers where each one is hungrier and aiming to gain a bigger slice of the profit pie. To distinguish themselves, they seek innovative ways to build an emotional connect with their clients.

A gaming advert is any form of promotional communication that offers an individual the chance to win money from lottery agencies, casinos or such.  Making humorous, engaging television advertisements is definitely an effective strategy to appeal to fresh or existing players as all they have to do is to turn on their computers and play.

Apart from television, gaming companies such as Easyslots who provide UK slots online run a fully integrated marketing campaign that utilizes all channels of communication. Not only that, some of them employ some crazy stunts to gain publicity. Would you like to know some of the top gambling advertisements of all time? Read on!

Paddy Power

Once a small betting shop business based in Ireland, it launched aggressive, bold marketing campaigns to make its mark in the betting arena. In 1988, forty Irish shops converged to become a single betting entity under the name “Paddy Power”. It began to immediately reposition itself and open new branches at highly visible points. Sometimes success is all about timing: and Paddy Power definitely got it right as it established itself as a leading player at a turning point in the industry’s dynamics. It injected a chunk of capital in its online expansion as well and utilized controversial, non-conventional promotional efforts that proved to be extremely effectual.

Tweeting over Medinah Country Club Skies

When the Ryder Cup was taking place in 2012, Paddy Power took to the clouds and penned a “special sky tweet” backing the European team. Social media fans were engaged by being encouraged to tweet and share messages in support of the domestic team. Their words were written across the skies above the Medinah Country club by a fleet of planes.

Behaving Boldly

Another crazy stunt that Paddy Power pulled was at the 2014 Brit Awards. Here, two Daft Punk lookalikes were allowed onto the red carpet by security and shed their trousers to unveil Paddy Power underwear.

More Pants

Niklas Bendter created chaos when he revealed the band of his “lucky” Paddy Power underpants after shooting a brace of headers in Denmark’s group B match against Portugal in the European Championships. Of course, a fine had to be paid but was worth it as it placed Paddy Power as an international, leading gaming brand.

Ladbrokes

As a huge player on the market, Ladbrokes strive to captivate and preserve the attention of their users by constantly inventing fresh gaming solutions. Their television advert that starred Chris Kamara and Tiziano Crudeli was successful in ameliorating their subscription numbers. The ad commenced with Kamara, a football player, at the gym and discussing the importance of Hydraplus (another product). All of a sudden, a ball hits him and knocks him off the bench. In runs Crudeli, an Italian football fan, shouting that Bet In-Play is available at Ladbrokes. With the combination of their chemistry, energy and fun accents, the commercial turned out to be prosperous,

William Hill Casino

William Hill Casino is a renowned name in the world of gambling and is powered by sundry software tools that provide a diverse pool of betting products. Their brand message is “Your game, your rules” in a television advert highlighted the benefits of online gambling in a fun, engaging way. Eat your favorite cookies at the roulette table, play blackjack in the comfort of your pyjamas, and avoid listening to unwelcome comments from neighbouring players. With the alluring sound of playing chips and shuffling cards, it will encourage potentials to log in online as soon as possible.

Bet365 Casino Ad

Bet365 Casino is an all-encompassing gaming company that sells sports betting, poker and bingo games across different mediums such as in real time, mobile and live. It’s 2013 advertisement highlighted all its business model: a digital casino where you can soar freely and select any game of your desire. With state of the art technology, it revealed itself to be a user-friendly platform that was easy to navigate.

Party Casino

There is always a party at Party Casino-another major operator in the betting market. Its broad portfolio of gaming products includes live dealer casino games, bonuses, promotions and mobile friendly services. Here, the advert shows a virtual city with blackjack tables and roulette games that issue electronic cards. Through these mediums, customers can make bets or spin the reel. A bouncy song plays in the background as chips rain down upon the winners. Ultimately, this ad demonstrates the level of customer support and high quality of games you will have access to once you reach jackpot games.

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6 Top Reasons Why Your Small Business Should be on Social Media

Continuous innovation in communication and technology has become a norm in international, modern societies. The advancements in fiber internet technology has revolutionized the way mankind interacts with each other.

Smartphones, laptops, desktops, tablets, and such have become common household items and placed the world at our fingertips. It has opened the floodgates to a sea of never-ending information.

As communication patterns and styles have adapted accordingly, so have our minds’. Brand managers find it more challenging than ever to reach their target audience as they attempt to manoeuvre their way through this clutter.

The saying “the first impression is the last impression” rings true in the world of marketing. It has become imperative to craft an endearing, relatable brand story that breaks the chain of consumer indifference and captivates his attention.

The realm of social media has decreased preceding boundaries and obstacles that hindered marketing strategies. Not only has it facilitated two-way direct communication, this avenue has caught the world’s attention and is now a pragmatic norm in any brand leader’s plan.

It began an overnight sensation and Hubspot shared that eighty percent of its marketers believed that social media increased their website traffic and another ninety-two percent claimed to employ this avenue as a vital tool in their overall business plan.

How can small businesses reap the benefits of social media marketing? Conventional marketing tactics known as above the line (print, television, and radio) were considered expensive and to be aimed to the masses.

The phenomena of social media marketing has permitted small business ventures to reach out to their niche and to tighten their financial belt as well as they may have to operate within stringent budget parameters.

Greater Brand Recognition

As a powerful cost-effective marketing platform, social media can amplify your brand’s presence online and build an entire community of loyal consumers through relevant engagement. This is an abstract, subjective channel where you have to create, share and distribute interesting content that fascinates your consumer.

You cannot just share a viral meme and expect your customers to be “wowed”. After all, you want to expand your brand’s digital footprint in an effectual manner.

The first step in ameliorating your brand’s awareness as a small business is to get your professional circle of friends, employees and business partners to “share” and to “like” your page. A great example of this is how willshapools.com use social meida to promote their content. As the exposure to your brand gradually increases, people will already begin to identify and to acknowledge your brand.

For instance, a frequent Instagram user may come across your page or latest post on his newsfeed. This will also improve the probability of his decision to procure your brand as social media serves as a source of reference from a trusted base of peers.

Happier Customers

If a customer writes a complaint about your brand directly on your Facebook page, it will be seen by all your followers, along with all the individuals present on his friends’ list. This level of openness and transparency is not a threat-yet an opportunity. It will strengthen your brand as your team will work harder to improve its quality and overall standards. Not only that, when you address his concern directly with a tailored response, he will appreciate the effort you make and the attention that you are paying to his query. Let’s face it, it’s an era of personalization where avenues of interaction have transformed customers’ expectations. This is a great way to distinguish yourself from your competitive giants as they may not provide the same level of customized services.

SEO Purposes

As search engines are consistently updated and improved, social media results are being integrated. The realm of social media has already commenced to evolve and is becoming a search engine itself. For instance, Twitter is a source of real time search engine. Search engine optimization has to be a critical part of your social media strategy as keywords and hashtags have become a norm. Social media is also one of the best ways for your brand to amplify its content which can often result in the content receiving links, which in turn improves a websites overall rankings. 

Stronger Conversion Stats

The most important way that social media can help your start-up or any small medium enterprise grow is via its humanization element. As the faces behind the brands communicate directly with their followers, brands have become more relatable to its users. Studies have demonstrated that social media obtains a 100% higher lead to close rate than outbound marketing. By having a social presence with a strong following, your brand will be trusted more by its community. Simply by attracting your target market online will improve conversion rates on your current incoming traffic.

Increased Brand Loyalty

No matter what the size of a business, all commercial entities aspire to construct a loyal base of consumers. Brand loyalty can only be retained if your clients are happy with the performance of your brand. Hence, they are mutually inclusive. To benefit from social media, you must interact with your prospects often and build communication.

It has also become a service methodology where your customer can message you directly and make an inquiry. Those individuals born between the 1980s and early 2000s are known as the millennials.

This generation is known as the most brand loyal customers and were probably born with a tech gene in their DNA. Research conducted reflected that this group of customers is 62% more faithful to brands that interact with them on variant social media channels. as a small business, it is a great way to retain your brand’s enthusiasts and will possibly be the most significant slice of your target market.

Cost Effective Strategy

You have been waiting for this one, haven’t you? As a start-up, your liquidity is probably already being tested. Social media campaigns will occupy the lowest position in your marketing budget. Just sign up and create a profile on any application-be it Facebook, Instagram or Snapchat.

It is mostly free! Invest you personal time and energy in growing your base organically instead of assigning paid promotions to increase the number of likes on your brand’s Facebook page. If you do want to go down the paid route, then we recommend that you commence with a minute amount and evaluate its performance.

Social media is a tricky avenue where the right image and the right content makes a colossal difference in making your campaign a successful one. Your rate on investment will improve with time as you gain experience and understand the dynamics that pull in your customers.

featured5 750x410 - Viral Marketing 101: What Are the Hallmarks of Good Viral Videos?

Viral Marketing 101: What Are the Hallmarks of Good Viral Videos?

Have you ever logged on to a social media platform and see one particular video shared by multiple people? If you have, that is what is called a viral video. Depending on the content, it can mean a good thing or a very bad thing for a brand.

A good viral video can mean international coverage and massive positive feedback and business. A negative viral video, while can draw the ire of millions can eventually be utilized and transformed into a positive moment for the company. As much as possible, however, it would be good to aim for a good viral video.

So what exactly are the hallmarks of good viral videos? We’ve given it a lot of thought and we watched a lot of viral videos to try to find common denominators. Here are a few of what we have found out:

Illicit Emotion

Viral videos are often shared because it manages to illicit emotion from its audience. At the start of this year, YouTube “star” Logan Paul uploaded a video on his channel. It was his recent trip to Japan’s suicide forest wherein he filmed the body of a person that had committed suicide.

This, understandably, made a lot of people angry. From the moment it was uploaded and until the YouTuber was made to take it down, it was constantly talked about and shared upon various social media platform.

Logan Paul and his video is a perfect example of a bad viral video. However, it still qualified as a “viral” video as it was able to illicit emotions from its audience. When people feel something whether it be positive or negative, they feel a compulsion to share the video with their own views attached.

Relatable

Viral videos often have content that is relatable for their audiences. They showcase a celebrity doing everyday or out of the ordinary things. They showcase acts of kindness or acts of cruelty. Whatever it is, it is something that is grounded in reality.

It is something that a viewer can see and say “hey, I totally get that”.

Under Three Minutes

The deal with social media is that information is shared fast and consumed fast. Therefore, a viral video usually has a time mark of being under three minutes. The message needs to be cohesive and delivered within that timeframe. Anything longer than that makes people lose interest.

Conclusion

We live in an age where everything is consumed at the speed of light. Viral videos are one of the ways businesses and brands can make a name for themselves. However, viral videos are a double edged sword. They must be used properly or else they can crush any startup that is still trying to find its groove.

info2 1 - Viral Marketing 101: What Are the Hallmarks of Good Viral Videos?
Infographic by: singlegrain.com
featured4 750x410 - Does Snark Win the Day? Looking Closely at Wendy’s Engagement Approach

Does Snark Win the Day? Looking Closely at Wendy’s Engagement Approach

When client engagement is everything, the normal tactic is to be as congenial and helpful as possible. One brand, however, went the completely opposite route and still won the hearts of their audience. Of course, we’re talking about Wendy’s.

It was around the start of 2017 that the well-known burger brand started to show a bit of sass in their social media page. Instead of taking the usual route of answering with politeness, they started to answer their clients in the way that teenagers would address their close friends. It was something that completely uncharacteristic of most large food brands and it was something that social media savvy consumers liked almost instantly.

When the order of the day used to be always treating your clients with utmost respect turned into witty and sassy comebacks, does this mean that every brand should follow Wendy’s lead? From a professional view, the answer would have to be no. While they managed to seem like someone that clients could poke fun at and with, other services like medicinal entities can hardly afford to do so.

Our Take

Wendy’s came up with something that clearly stood well apart from the normal approach that most, if not all, social media managers took. While being respectful and congenial was the normal order of the day, Wendy’s and their snarky responses provided a wholly fresh and unique approach.

While it worked well for them, this does not mean that this would work well for others. After all, following in the direct example of Wendy’s can lead to people saying that you’re merely copying someone else’s shtick.

Also, while their tweets and responses are rather snarky and ‘funny’, they still take the time to address legitimate complaints with a professional tone through private messages. So they keep sassy responses when they are directly addressed with posts that are just asking a joke waiting to happen.

Conclusion

If there was anything that should be learned from this unexpected popularity, being different can often be quite rewarding. However, usually never is advisable to be rude, sarcastic, or even insulting toward a client. With social media being the battleground where engagement occurs, there will always be people that will have negative to say.

It will be the job of the social media manager to utilize that moment to both clear up misconceptions and address a need or to leave things on a sour note. What would your take be on Wendy’s and their sarcastic take on social media?