featured8 750x410 - Internet Pathways: Best Ways to Grow Your Presence Online

Internet Pathways: Best Ways to Grow Your Presence Online

In the recent years, the power of the internet has grown in leaps and bounds. Who would have thought that it was now completely possible to find out everything you needed to know at one tap of a screen? In the world of business and trade, the internet revolution has also greatly transformed the way consumers are engaged and how information about companies, brands, and products are distributed and spread out. Today, we will take a look at some of our tried and tested methods to grow your presence online.


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This stands for Search Engine Optimization (SEO). If your business is relevant to a certain word or phrase for example “marketing” or “social media advertising”, developing content online that uses those words would be how to go about it.

Each day, Google and other search engines run an algorithm in which they see which words are constantly being searched for by users. In order to bring them the best results, they find sites which have an appropriate amount of relevant keywords and put them at the forefront of search results.

Social Media

32 - Internet Pathways: Best Ways to Grow Your Presence Online

This is by far the more popular way that brands have grown their online presence. They engage their audiences through timely posts and replies. They can even utilize their social media pages to get a pulse on what their clients want from the brand itself.

Social media has made it so easy for the everyday consumer to connect and let their feelings be known. In platforms like Facebook, consumers can even leave reviews. Those that know nothing about your brand can build their opinions about you based on those reviews.

Viral videos and posts can make or break a company these days. So it is important to hire only competent people to run and handle your social media pages.


It is worth taking note that trends change all the time. While you can rely on the tips that we’ve given above, it is ultimately best to keep track of any such developments on your own. Slowly build a collection of the sources that you get your information from.

Always remember that when you have a business or a brand, it is critical that you be proactive. When considering the best online routes to take, always think hard about the pros, cons, and the ultimate result. What is best about the net is that you can try certain things out and if you find that they aren’t working, you can cut them off without any significant loss to your brand.

Which ways have you tried in the quest to grow your presence online?

featured5 750x410 - Viral Marketing 101: What Are the Hallmarks of Good Viral Videos?

Viral Marketing 101: What Are the Hallmarks of Good Viral Videos?

Have you ever logged on to a social media platform and see one particular video shared by multiple people? If you have, that is what is called a viral video. Depending on the content, it can mean a good thing or a very bad thing for a brand.

A good viral video can mean international coverage and massive positive feedback and business. A negative viral video, while can draw the ire of millions can eventually be utilized and transformed into a positive moment for the company. As much as possible, however, it would be good to aim for a good viral video.

So what exactly are the hallmarks of good viral videos? We’ve given it a lot of thought and we watched a lot of viral videos to try to find common denominators. Here are a few of what we have found out:

Illicit Emotion

Viral videos are often shared because it manages to illicit emotion from its audience. At the start of this year, YouTube “star” Logan Paul uploaded a video on his channel. It was his recent trip to Japan’s suicide forest wherein he filmed the body of a person that had committed suicide.

This, understandably, made a lot of people angry. From the moment it was uploaded and until the YouTuber was made to take it down, it was constantly talked about and shared upon various social media platform.

Logan Paul and his video is a perfect example of a bad viral video. However, it still qualified as a “viral” video as it was able to illicit emotions from its audience. When people feel something whether it be positive or negative, they feel a compulsion to share the video with their own views attached.


Viral videos often have content that is relatable for their audiences. They showcase a celebrity doing everyday or out of the ordinary things. They showcase acts of kindness or acts of cruelty. Whatever it is, it is something that is grounded in reality.

It is something that a viewer can see and say “hey, I totally get that”.

Under Three Minutes

The deal with social media is that information is shared fast and consumed fast. Therefore, a viral video usually has a time mark of being under three minutes. The message needs to be cohesive and delivered within that timeframe. Anything longer than that makes people lose interest.


We live in an age where everything is consumed at the speed of light. Viral videos are one of the ways businesses and brands can make a name for themselves. However, viral videos are a double edged sword. They must be used properly or else they can crush any startup that is still trying to find its groove.

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Infographic by: singlegrain.com
featured3 750x410 - Using Social Media Effectively: Key Factors Managers Need to Know

Using Social Media Effectively: Key Factors Managers Need to Know

Social Media took the world by storm. In the blink of an eye, everyone was online—creating their own profiles and staying in touch. It wasn’t long before businesses and brands got into the action as well. In order to properly utilize social media and maximize its effects for your company, it is important that those that handle your brand’s social media account are aware of some key factors.

This is what we will be looking into today.

Key Factors

Social Media is the preferred method of contact by a majority of consumers. Before leaving their homes, they go on their social media accounts to scour for information. They make their decisions based on the experiences that they obtain from the social media accounts of the brands or business that they are looking into.

So if your brand or business has a social media account, make sure that your social media manager knows that the page itself will be judged by its:

Sufficient Information

1 - Using Social Media Effectively: Key Factors Managers Need to Know

Social Media sites like Facebook and Instagram have sections wherein brands can fill in as much information as needed. Consumers always look at three particular things: location, operating hours, and date of last post.

They use these things to determine if a business or brand is worth patronizing. So it is critical that your social media pages have sufficient information for your consumers to process.

Speed of Response

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Consumers tend to message social media pages of brands and businesses when they have queries. No one wants to wait—especially online. The speed of the response of the page handler or social media manager will determine 45% of the opinion that will be formed about your brand.

Quality of Response/Content

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No one wants canned responses to their questions. At the same time, no one wants personalized but wholly incorrect information. The ones who handle your social media pages must have a mix of a brand approved response but tailored to meet the needs of the client.

The content refers to the typical posts shared on the page itself. No one wants to see generic posts. Consumers care about the latest news, deals, and promotions. It is important that the social media managers put up timely content and be prepared to address any comments on those posts.


The social media managers are at the very forefront of consumer engagement. All it takes is one snarky or incorrect response and it can sour the opinion of a consumer toward your business and your brand. On the flip side, when you meet the key factors above, you can be sure that the reward will be continued and more loyal patronage.

Which key factors does your business’s social media manager utilize the most?

featured2 750x410 - 2017 Roundup: What Was the Most Popular Way to Reach Clients?

2017 Roundup: What Was the Most Popular Way to Reach Clients?

It is the first day of 2018 and this is usually the day where we all should take a long good look behind us. That is, after all, how you get some pretty good ideas of what to carry over and what to leave behind. So in the world of business or organizations that make a difference, it is important to be aware of the best ways in which the clients or members can be reached.

There have been a variety of methods that have been seen through the years—some of them have managed to stay relevant. Today, we take a look at which methods were the most used ones in 2017.

Social Media

The advent of social media completely changed the way that business, organizations, celebrities, and brands were able to connect with, engage, and reach out to their clients and audiences. There is nothing like the speed in which information could be disbursed through social media.

Electronic Newsletters

Simple yet effective! Electronic newsletters are still one of the best ways that businesses were able to directly reach out already interested parties. Electronic newsletters usually pass through emails which are still being used quite widely.

Direct Marketing

This is one of the oldest forms of reaching out to clients, yes. However, this is usually one of the strongest ways in which consumer engagement and awareness can be raised. Most viral videos are the result of a direct marketing campaign.


The ways in which to reach clients will always continue to evolve. This is why it is important to keep a sharp eye out on the horizon and take careful note of any trends that made a splash and immediately died versus those that continue to be reliable. If a business or an organization is to survive, they need to be able to determine which methods are best and carry them over to the New Year.

What popular way of reaching clients are you going to carry over?

featured1 750x410 - Two Reasons Why Marketing Is Critical For a Business

Two Reasons Why Marketing Is Critical For a Business

Having a business is one dream that many of us share. Being your own boss, dictating your work hours, and actually doing something that you like always sound ideal. This is why you need to work hard at sustaining it.

It is a simple matter of fact that if you want a business to survive, people need to patronize it. A lot of people often think that it is the service or the product that you need to prioritize—that’s true enough. However, no matter how amazing your product or your service is, it will not get anywhere if not one person knows you exist.

How do you get people to know you exist?

The Magic of Marketing

It is through marketing that businesses are able to take their business further. To place emphasis on this, here are two particular reasons why marketing is critical for a business:

Advancing Consumer Awareness

Marketing at its very core is about finding out better ways on how to secure consumer engagement. It is through carefully crafted marketing campaigns that businesses secure patrons. After all, catching the attention and interest of those who will give you business is what will keep you in business.

Knowing the Target Market

In order to further refine a business’s product or service, they need to hear from their clients. Feedback collection and analysis is actually part of marketing—a rather large part. After you have secured the attention of certain patrons, it is through their feedback that you get to understand the status of your present processes.

Is it too slow? Can something be changed? What is the biggest source of money loss? These and many more are determined through market analysis.


Marketing is one of the basic things that any business should cultivate. An internal team is great—however, the reality of the situation is that not everyone may have an understanding of what should go into marketing and how to utilize it fully. So in case your business has no internal source of marketing, do not hesitate to look outside.

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Infographic by: business2community.com