BrandConsistency 02 750x410 - Tips to Creating an Amazing Brand

Tips to Creating an Amazing Brand

Hey, wondering what a brand is? Do not worry, a lot of businesses and individuals tend to get confused as to what ultimately constitutes a brand. Well, a huge congratulations as you are in the right place! We are not only going to tell you what a brand is, but we will go a step further and share tips on how to create an amazing brand. Yay us!

Now, if you go to google and type in the search terms as to what makes a brand, you will get a whole bunch of different answers:

“It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.”

“The name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”

“A type of product manufactured by a particular company under a particular name.”

“It is the emotional and psychological relationship you have with your customer”.

So here is our take on it: a brand is everything mentioned above and a lot more. It is the collection of experiences that your customer has with your brand when he interacts with it or the emotional connection with your actual brand.

So, how can you build a kickass, successful brand? Here is how you do it:

How to Develop an Awesome Brand

  1. Define your target market

Okay, this is the first step. You have to decide who are you truly selling to. Who is your product going to benefit and how? Think of your ideal customer, what his average day would look like and how he is different in psychological and behavioural factors.

For instance: widowed fathers who work from home, university students living away from home, an HR executive working with fresh graduates etc. I could go on, really! There are endless ways to choose whom your target market is and whom it should include.

  1. Write your mission statement

Have you had a chance to think about what you want your mission statement to be? Think of what you are truly passionate about and put it down in your own words. Before you go about creating a brand that your selected customer group trusts, you need to understand what kind of value your brand offers. Your mission statement will state your reason for being. And it will also influence every other aspect of your brand building efforts. All your marketing materials ranging from your logo, your slogan, packaging and advertisements should demonstrate your mission statement.

  1. Look up brands in your industry and see what they’re doing

Okay, so to make sure that you are not labelled as a copy cat, unintentionally or intentionally, check what the bigger brands in your industry are doing. Look at this as market or competitive research and try to learn from them. Your objective here is to figure out how to set yourself apart. Do not miss this step!

  1. Outline your brand advantages

There will always be a bigger fish than you in that vast sea of brands. You have to really dig deep and see how your brand can provide advantages to your customer. What are its features and traits that make it awesome?

  1. Develop a brand logo and slogan

Visuals are super important when it comes in relationship to your brand building strategies. You may have to get some external help to create a logo. Hey, if you are a whiz at Adobe Photoshop, then good for you! You can experiment and play around with your choice of colours and logo design. Your logo is going to be your ultimate business and calling card. Go and recruit the services of an advertising agency if need be to design your logo. Feel free to develop some branding guidelines to make sure that everyone who uses your logo knows the right colour patterns and logo designs.

The following will be included as your logo palette checklist:

  • Logo size and placement
  • Color palette
  • Typography and fonts
  • Iconography
  • Photography/image style
  • Web elements
  1. Define your brand voice

So, now that you have a clear idea of your business’s mission, audience and industry. It is how you can speak to both your current and prospective customers.

What can your brand voice be like? Here you go:

  • Professional
  • Friendly
  • Service-oriented
  • Authoritative
  • Technical
  • Promotional
  • Conversational
  • Informative

Remember to choose the brand voice that will resonate with your customer.

  1. Create a brand and promotional message

When you are in the process of making your brand, be clear with your customers and tell them who you truly are.

Utilise your efforts and choose the brand voice you have.

Your promotional and marketing communication should be in the same brand voice that you have selected. It is how you will attract your customers and change leads into conversions. Remember, the language you write or choose to speak in will make a huge impact on sales. Keep it succinct, simple and clear. When crafting your message, do not just focus on its benefits and perks, but think about why it should become a vital part of your customer’s life. Maybe some of the sales you make you will donate a percentage of it to a certain charity.

  1. Create a brand personality

Think of what kind of brand persona your product will embody. Your target market will be seeking an experience that will be customised for them and that they will be able relate too. Define your brand personality and let it shine, shine, and shine!

  1. Integrate your brand everywhere

Make sure your office branding, your company’s employees attire, product packaging and everything reflects your brand everywhere. Put your brand logo everywhere possible! Be true to its values on all communication channels: ranging from print, advertisement, digital, and social. Snapchat away, post on Instagram and Facebook. Let’s not forget Twitter!

  1. Stay true to your brand

Consistency is the secret to building a successful brand. We cannot stress this enough! Maintain your brand promise, your brand quality and manage your brand perceptions without any problems. We have no doubt that you will emerge as a brand winner!

agency vs firm 750x410 - The benefits To Outsourcing Your Marketing Agencies IT Support Needs

The benefits To Outsourcing Your Marketing Agencies IT Support Needs

IT support is vital to practically every type of business, even a marketing agency… I’ don’t think it’s an exaggeration to say that in 2018. After all, what business regardless of the industry doesn’t require IT support of some kind nowadays?

But IT is a very complex field of study which is why many businesses will benefit from outsourcing their IT needs. You likely won’t even need to look far to find an experienced group of IT professionals to help you either.

For example, you could get IT advice from a company like Prosyn in London the heartland of many of the UK’s leading businesses. Now we know what you might be thinking isn’t it always better to have your own IT support team in-house?

The debate between which is better between in-house or outsourcing is one with a lot of arguments for and against on both sides, and a strong case can be made for either. However, getting an in-house IT team is simply not something many businesses can do right away due to the expense involved.

Experience is another difficult point that many people don’t take into consideration. If you’re hiring your own IT team or person you likely won’t be able to attract an experienced professional. You could hire a recent graduate with plenty of certificates and qualifications but when it comes to IT experience usually trumps these sorts of things.

IT is in many ways just like medicine, you would want an experienced surgeon or doctor with a lot of practice wouldn’t you? The same applies to IT in many ways that is what IT professionals are after all isn’t it? In many ways they are doctors for computers. So, let’s take a look at why outsourcing your IT needs to a company like Prosyn can bring you so many benefits.

Reduced Expenditure

Outsourcing your IT support will save you money, this is pretty much a given no matter what the size of your business is or what industry you are in. Hiring, training and paying for your own in-house team will not be cheap and many smaller businesses simply won’t be able to afford it.

But even bigger businesses can benefit from out-sourcing as well because you will only need to call upon your out-sourced IT team when you actually need them. So, it makes having a professional team of IT professionals much cheaper.

It’s A Huge Timesaver

This carries over from my last point if you want to hire your own in-house IT team it won’t just cost you money but time as well. And time is just as important as money which is again why calling in a professional team to assist you when you need help is so very valuable.

So, outsourcing isn’t just about saving money but time and by outsourcing your IT needs you won’t need to go through the long and laborious process of interviewing, hiring and training new people.

Instant Access To Experienced, Trained Professionals

Another benefit to outsourcing your IT needs to a company like Prosyn is that it gives you instant access to trained and experienced IT professionals. As I mentioned earlier experience is vital when it comes to IT support but not something that is easy to get.

But by outsourcing your IT needs you’ll get instant access to trained, experienced IT support professionals whenever you need them. This is something any business will find invaluable so if you want the best IT support team for a low-cost outsourcing is the way to go.

One Less Worry – It Gives You More Time To Focus

Another great benefit of outsourcing your IT needs to a professional company like Prosyn is that it gives you more time to focus on the running of your business. You won’t be tied up in IT issues and in fact, won’t really have to worry about them at all.

Because you’ll have the peace of mind in knowing you have a team of professionals who can handle it for you. As the manager of your business, you’ll want to keep on top of everything but there is only so much one person can do before burning out, so take IT out of the equation and give yourself one less job to handle.

There Is Less Risk

Hiring your own in-house IT team or person might sound like it’s the less risky option when it comes to comparing it with outsourcing. But in many ways outsourcing does offer a better and less risky way to get all your IT needs taken care of.

If you have your own in-house team you’ll have to be 100% certain you have hired the right people, sure you can take the time out to train them and give them valuable experience but this is costly as well as time-consuming.

But by outsourcing, you’ll already have a team of experienced professionals in place at the ready. They’ll also have valuable industry knowledge that they can utilise on your behalf, so outsourcing is, in my opinion, the less risky option. And while risks are a part of business you don’t have to gamble with your IT support do you?

It’s More Secure

The digital revolution has made our businesses faster, and more innovative then ever but that does come with increased security risks. We’ve all heard about data breaches and information stealing due to poor IT security, haven’t we? So, as a business, you will have a lot of responsibility to ensure your IT framework is secure.

This as I’ am sure you can imagine isn’t exactly simple but by outsourcing your IT needs you will again get the professional services of experienced professionals who will better able to ensure things like client data and sensitive/ private information are kept safe and secure.

So, that’s a look at the benefits of outsourcing all your IT needs to a company like Prosyn. Outsourcing is becoming more popular for businesses especially when it comes to things like IT and as you can see businesses today can certainly benefit can’t they?

Branding trends 1513681139 750x410 - 5 Emerging Branding Trends of 2018

5 Emerging Branding Trends of 2018

We’re halfway through the year already and yet 2018 still appears to have more than a few surprises left up its sleeves for us.  When it comes to branding, advertising and business growth, everything continues to evolve around us – and not just online.

Being your brand has never been more important – and as we venture into the latter half of the year, it’s important to keep in mind some of the more popular and effective branding trends which are helping to propel start-ups and which are helping to keep big corporate names in the households.

Some people are calling this the ‘golden age’ for marketing – and whether or not this is genuinely the case, here are a few ideas you may wish to monopolise upon, from logo design right through to your extensive marketing strategy.

Intelligent Logos Lead the Way

Not every logo can be a ‘FedEx’ – but many brands are trying to emulate and capture that magic.  For those uninitiated, the ‘FedEx’ logo is particularly intelligent as it hosts hidden images – there’s an arrow point right in the ‘Ex’, and a spoon in the ‘Fed’ – to some, this may be a clever little quirk or a fascinating titbit, but in 2018, smart logos and branding are clearly leading the way.

In a world where we are fascinated by viral content and moments that make us genuinely surprised or intrigued, branding in 2018 has evolved to encourage firms to lead with cleverly-designed motifs and emblems – ones which don’t just catch the eye, but which also make you think, too.

Corporate Promotional Branding is Back

Anyone who assumes physical promotional items to be ‘cheesy’ or outright ‘unnecessary’ aren’t really looking at the bigger picture.  Despite much marketing strategy taking place online these days, there’s still a huge marketplace for physical promotion in the form of tangible gifts and freebies.

Whether it’s notepads, pens or calendars, items that are regularly used by your clients with your branding emblazoned on the top will help to keep your name in mind and in clear recall – you can start by looking at buying personalised lanyards from a company such as Digital ID, for both your own use during networking events and for gift merchandising.

Crisp and Clean

Less has been more for quite some time now, and this is certainly still the case when it comes to branding and marketing material in 2018 and for the foreseeable future.

Overstuffing your brand advertising, your social media and your web presences with jargon and stuffy text is seen as an old-school move – thanks to clean, minimalist brands such as Apple, the common strand now is to lead with simplicity – can you effectively water down your company branding, ethos and message into few words and images – emphasising calls to action for your customers to learn more about you?  If you want to succeed in modern marketing – it’s certainly worth trying.

Lead with Creativity

While finding inspiration from other brands and competitors in your field is going to be a given, more and more consumers – particularly younger people who do considerable research on brands and product lines – are becoming more receptive to creative marketing and branding standards.

This means that it absolutely cannot hurt to think a little bit outside of the box.  Consider taking an almost informal approach – people in 2018 are tired of corporate jargon and the same old spiel – meaning that genuinely surprising design, unique branding, messages and more will be more likely to have a lasting positive effect upon those consumers who have seen all the other spiel all before.  Take inspiration form others, but dare to be different!

Positive Messages

The world is, undeniably, a very scary place in plenty of ways – we’re not going into all the hows and whys in this piece, of course, but it’s important to remember that your branding should be counter-acting that harmful daily gloom and negativity.

Use your brand to offer genuine solutions for your customers – lead with your want to help people, rather than your need to make money.  Start-ups and viral branding have thrived in the past couple of years on the basis that they have adopted positive, grassroots spins on creative products and services – you’re more likely to catch people with a positive, straightforward attitude than with a stuffy, imposing one.  While your market may vary, leading with a clean, positive and straightforward branding and ethos will appeal to the vast majority of consumers active in 2018 – and likely beyond into 2019.

 

 

 

 

 

 

 

how to create digital marketing agency business plan 2018 750x400 - 5 Reasons to Hire a PPC Agency to Manage your Google AdWords Campaigns

5 Reasons to Hire a PPC Agency to Manage your Google AdWords Campaigns

Pay per click digital marketing campaigns are frequently neglected or mismanaged by managers as other marketing practices take priority. It is really simple – choose an efficient process by outsourcing your PPC marketing needs to a reliable and experienced digital marketing agency that will dedicate its resources to creating effective, smooth PPC ad campaigns on your behalf. Want to know why we recommend investing in such an agency? Check out the following top reasons.

  1. Time is Saved

Save yourself endless hours of playing around with data and campaigns to teach yourself how to launch an efficient PPC campaign. Agencies in this niche have a high level of expertise and experience and can do it for you. It is possible that your job responsibilities did not initially include Google Adword Wizard but now, somehow, it has become your duty. When you are already burdened with a bunch of marketing obligations to execute, it will become almost impossible to find sufficient time to dedicate to exploring and creating an awesome PPC campaign – especially if it is not your forte and you need to learn it along the way.

Recruiting a digital agency to manage your Google Adwords for you will let you work with them to design such campaigns and let you manage your time a lot more efficiently. Instead, work with your senior management to define your marketing goals and see how you can achieve them via this channel with the help of an agency. Surely you will feel a lot more at ease knowing that experts are taking care of your PPC requirements.

  1. Utilise Multiple Resources

The power of Google Adword Campaigns lies in the collaborative spirit of innovation and idea generation. If you are the only marketing resource at your company, then chances are that you have enough on your plate and will not be able to access other minds to create engaging, innovative campaigns.

An agency will be equipped with multiple individuals working together on one project and lending their unique visions to it. Such teams are fabricated to specialise in handling client accounts of all different shapes and sizes. Hence, your campaign will be in the hands of the very best who will be able to draft up a compelling PPC related solution that will yield you effective results and help you attain your marketing objective.

  1. Hire a Skilled Agency

You want to make sure that the digital marketing agency you hire is not only reliable but credible in its experience and expertise as well. Fortunately, Google has put together a list of trusted agency partners and dubbed it as the Premier Partner Program which includes companies such as Summon Digital who are a London based PPC agency. These are top notch experts in the field of Google Adwords and have to fulfil a stringent list of criteria in order to qualify for a position on it. Performance variables such as client satisfaction, account evaluation and general company performance are factored in before a decision is made. This means that your PPC campaigns will be in great hands if you choose an entity present on this featured list.

Recruiting a team of certified Google Adword individuals will definitely boost your performance and drive home results. They will incorporate best industrial procedures, proven strategies, and latest trends to ensure optimal outcomes. Do be wary of self-proclaimed digital marketing agencies that promise you the world but may not deliver even upon the most basic of expectations.

  1. Achieve Higher Growth Rates

Hiring a dedicated team to manage your PPC campaigns can pave the way to obtaining higher growth rates than you could have managed to do so in house. PPC specialised firms are masters of the digital marketing realm and bring a lot more to the table than you may think: they also tend to be gurus in search engine optimisation strategies, content marketing and web design and development. They can even offer advise on your other marketing practices and tell you how to enhance your results or improve ongoing current strategies. Remember Google Adwords is a complex, multi-dimensional marketing instrument that is impacted by a great number of factors. You could have a low conversion rate but a positive click through rate. A competent agency will analyse your web data and dig into to discover possible causes for this. They will need access to your Google Analytics in order to gain the bigger picture and will be able to identify other areas of improvement in your marketing department and strategy. It could be anything: such as an ineffective call to action button not generating enough conversions.

Of course, it is up to you to decide the scope of services you want to hire an agency for. It can recommend solutions or give your digital marketing strategy an entire overhaul, if need be. Remember this will only improve your campaigns and hence your corporation’s bottom line. In today’s day and age, it is essential (no longer a luxury as perceived seven years ago) to have a strong online presence in order to break through the infinite content clutter created by countless companies and the growing number of internet users today.

  1. Tighten the Money Belt

Yes, it is true that you will probably be signing a retainer and assigning a monthly fee from your marketing budget to the agency in question. However, in the long run, as you do not spend money on testing different keywords and PPC campaign dynamics, you will save money.

A great digital marketing agency will make an effort to change your budget from expenses to a steady revenue stream. They will not only track your conversions for you but monitor and evaluate them as well. If something is not working properly, it will be changed or updated immediately. As you are paying the agency to look after your PPC campaigns, they will commit their time and resource to it and give you effective results. This will, ultimately, free you to focus your energies on creating other independent, reliable revenue source.

featured9 750x410 - Three Advertising Mistakes You Should Try Your Hardest to Avoid

Three Advertising Mistakes You Should Try Your Hardest to Avoid

When ads are what we use to cultivate interest and awareness about our business, it would only make sense to ensure that they are executed flawlessly. The reality of life though, however, is that mistakes happen. What is great about mistakes is that there is a big chance that others have already done these mistakes. So you can learn from their example.

With that said, let’s take a look at three particular advertising mistakes that everyone should try their hardest to avoid.

Not Having a Marketing Plan

Everything must be according to a marketing plan. The same principle applies to having a starting point and a desired destination. If both are not present, no actual journey can be made. Certain types of advertising are made to illicit a particular response from the market. So it is important to understand what elements must be involved.

What is the end goal? What is the present engagement rate of your business?

Knowing the answer to those questions can help plot the plan. When you know what your present numbers are, you can use those to determine if there has been any improvement after the ads are published or circulated.

Not Being About the Client

Yes, it is important that the consumers know that you exist. However, the trouble with a lot of businesses is that their ads are all about them. They focus too much on their latest developments or great new service.

What they lack is the emphasis on what those products or services can do for the clients. Does it save them time? Do they get savings from it? Does it unlock better experiences in the future?

The best sorts of ads out there emphasize the experience that clients have because of the service or the product that is being marketed.

Not Considering the Competition

There is a very small chance that your business or product is wholly unique. Even if it is, there is a big chance that it will not stay that way for long. When you are going to launch an ad campaign, it is important to consider the competition.

What have they done before? How have they responded to past ads? What are they presently doing?

Knowing where your competition is at is a great way to cultivate a superior ad campaign.

Conclusion

When it comes to learning about mistakes, it is best to look both internally and externally. No business has had a perfect streak since inception—that is just mathematically impossible. What we can do is learn from our mistakes and—incidentally—the mistakes that others make as well.

When you have you business, there will be bumps in the road. What wills set you apart is what you do when you hit that bump and what you plan on doing next. That said which of the three mistakes have you done in your business?

info3 - Three Advertising Mistakes You Should Try Your Hardest to Avoid
Infographic by: www.wellingtongrouppr.com
20161227b7dce4375e3947a4 - Popular SEO trends in 2018

Popular SEO trends in 2018

Time is flying by and its hard to believe that half of 2018 is over! How are your search engine optimization strategies performing? We hope you are doing well, but if you are considering re-evaluating your initiatives, then this article may just peak your interest.

Just like other digital marketing-related fields, the world of search engine optimization is constantly evolving. There are no hard and fast rules provided on how to land the first place on search engine result pages.

If you know any secret, feel free to share! Google is an enigma and keeps changing its algorithm. To be a successful SEO professional, you have to constantly update and educate yourself with the latest trends and SEO patterns. Of course, then you must deploy them within your digital marketing strategy.

So, what has been popular this year? Well, with this in mine we had a chat with Edinburgh’s best SEO agency and here’s what they had to say!

Relevance

Google’s mission is to provide the most relevant and engaging content to its users. It generates results based on what it gauges to be the user’s search intent. Not only that, the search engine giant strives to enlist only those websites that it deems safe for its users.

The outcome is that Google and other search engines will appraise the degree of relevancy of the content present on your website. It uses programs such as Latent Semantic Indexing to verify the relevance of such content. How does this work? Google studies billions of web pages to understand which words and phrases are related or similar in a certain context.

Through this analysis, Google decides if a content item is suitable to present to a user as part of his web browsing experience. It goes a step further with tools such as RankBrain as it evaluates the highest performing search results based on browser satisfaction success indicators and compares their likeness.

Identify the pages that do the best in your area of operation and see what makes them stand out. Check their content and try to feature something similar on your own digital platform.

Voice Search

The phenomena known as voice enabled search will only continue to gain momentum in the year 2018. It is simply convenient to speak rather than make the effort to spell out specific search terms. With improvements in voice search programs, web users are believing in its ability more than before.

They are learning to trust its results and getting more comfortable with it as well. This allows search queries to be more comprehensive in nature. For your business, the implications are tremendous. You must give your content more consideration than simple keywords. Remember that the spoken term is different than the written or typed one.

So, mould your search engine optimization strategy to account for conversational phrases and words. Tools such as RankTracker can help you research queries that voice users will be more likely to seek. This program could be your new best friend!

Link-free backlinks

If you are wondering what link free backlinks even mean, allow us to explain. Backlinks have been the livelihood of search engine optimisation for countless years. However, Google felt that the linkages of one source to another had been exploited and did not prove the authenticity of a website.

To address this, Google devised the Penguin algorithm in the year 2012. It has become the most popular and relevant source to generate links from well-known, sound digital sources. Sure, links from leading sites will help your website rank better on search engine result pages, yet the newer, smarter robots from Google are gradually decreasing the importance placed on backlinks.

As search engines get smarter, they are able to relate brands, establishments, companies and entities without the need to crawl through their websites. It is going to the linked anchor text that is going to bear some power. So, focus your efforts on developing strong and pertinent anchor text that entices Google to rank your page effectively on its search engine result pages.

Mobile All the Way

Smartphone usage has only increased over the years. The ratio of web browsing from desktops to mobile phones is slowly shifting in favour of the latter. It has become a technological norm to design mobile friendly websites, unlike the earlier added benefit of having one as a budget luxury.

The mobile friendliness of a website has become a top search engine ranking factor. With the launch of new smartphones every season, you will have to consider different ways your SEO can be optimised for voice enabled search as well as the new mobile designs that come out.

You can get Google’s help to learn whether your website is mobile-responsive or not. Go to Website Auditor, under the Content Analysis section, and enter the website address of the website in question. To check page usability, you will have to go down to the technical section and see the results from there.

Personal Search Engine Result Pages

There is a reason that Google’s search engine capability is simply getting smarter: it is gathering information on its user by checking browser history, interests and geographical position to create a customised search outcome list. Your search engine optimisation strategy will have to factor this in and account for it. if your page performs well in search query, not only will it gain stronger rankings, but it will become part of future similar search query results as well.

Before you stress and wonder what to do as your degree of control on this is limited, let us help you out! Coming back to our favorite tool (hint, it was mentioned earlier), RankTracker, to evaluate the accuracy level of your website. RankTracker will check your site’s position in a non-personal manner. Make sure you set your browser  in Incognito/Private mode to gain maximum results.

Webpage Speed

People are impatient and desire speed and convenience at every possible corner in their lives. If your website doesn’t load quickly, the probability of your user leaving is going ot be high. It should be less than 3 seconds ideally. 

featured8 750x410 - Internet Pathways: Best Ways to Grow Your Presence Online

Internet Pathways: Best Ways to Grow Your Presence Online

In the recent years, the power of the internet has grown in leaps and bounds. Who would have thought that it was now completely possible to find out everything you needed to know at one tap of a screen? In the world of business and trade, the internet revolution has also greatly transformed the way consumers are engaged and how information about companies, brands, and products are distributed and spread out. Today, we will take a look at some of our tried and tested methods to grow your presence online.

SEO

31 - Internet Pathways: Best Ways to Grow Your Presence Online

This stands for Search Engine Optimization (SEO). If your business is relevant to a certain word or phrase for example “marketing” or “social media advertising”, developing content online that uses those words would be how to go about it.

Each day, Google and other search engines run an algorithm in which they see which words are constantly being searched for by users. In order to bring them the best results, they find sites which have an appropriate amount of relevant keywords and put them at the forefront of search results.

Social Media

32 - Internet Pathways: Best Ways to Grow Your Presence Online

This is by far the more popular way that brands have grown their online presence. They engage their audiences through timely posts and replies. They can even utilize their social media pages to get a pulse on what their clients want from the brand itself.

Social media has made it so easy for the everyday consumer to connect and let their feelings be known. In platforms like Facebook, consumers can even leave reviews. Those that know nothing about your brand can build their opinions about you based on those reviews.

Viral videos and posts can make or break a company these days. So it is important to hire only competent people to run and handle your social media pages.

Conclusion

It is worth taking note that trends change all the time. While you can rely on the tips that we’ve given above, it is ultimately best to keep track of any such developments on your own. Slowly build a collection of the sources that you get your information from.

Always remember that when you have a business or a brand, it is critical that you be proactive. When considering the best online routes to take, always think hard about the pros, cons, and the ultimate result. What is best about the net is that you can try certain things out and if you find that they aren’t working, you can cut them off without any significant loss to your brand.

Which ways have you tried in the quest to grow your presence online?

featured7 750x410 - Logo Magic: Why Having an Established Logo Is Important For Ads

Logo Magic: Why Having an Established Logo Is Important For Ads

First impressions are important. When it is about a business first impressions are often critical. It is established that the very first impression that consumers will make will be based on your logo. So today, let’s take a look at why having an established logo will be important for your future ads.

Branding

Your logo is what will represent your business. If you think toward social media, you see white lower case f within a blue box, you immediately see Facebook. The same applies for the other social media brands out there.

Logos do not just apply to social media brands. They count for any brand that exists. Having a brand is important as it helps consumers remember you. Logos are integral for ad campaigns as they are often the first and final thing that a consumer will recall.

It is not the face of the CEO, it is not the name of the people who worked the ad; it’s not even the building where your business resides that they will instantly recall. It will be your logo.

How Do You Get Good Logos?

Research and Development

First and foremost, it starts with a vision. It is the vision of the person who has held the idea for the business. You take that vision and put it down. You need to consider what the business is. It would not make sense to have a logo that is disjointed or does not seem all that connected to what you are all about.

Conceptual Artist

While it would be lovely to go with a logo that you came up with yourself, it will not do to have a logo that looks like someone’s three-year-old put together. The best logos are put together by conceptual artists and graphic artists.

There is a reason why they are worth their talent fee. They keep up with the trends, colors, and styles that will make your logos stand out and be recognized. Do not be like a majority of the startups that approach graphic artists and expect to pay next to nothing.

Conceptual artists will study your business until they come up with a decent proposal on what sort of logo your business needs.

Conclusion

Logos are the face that you show the world. It is something that does not need to be complicated in order to make an impact and endure in the mind of those whose attention (and money) that you need. Quality logos can serve you well through the years.

If you don’t believe us, you can look toward the likes of Pepsi or Under Armor. Their logos do not just involve their name; they come with an image that people immediately associate with the brand. This is why logos are critical for ad marketing and marketing campaigns.

featured6 750x410 - Looking Back: Three Advertising Routes That Are Now Ineffective

Looking Back: Three Advertising Routes That Are Now Ineffective

Advertising has always been one of the best ways to secure the interest of the market at large. Ads are usually the culmination of a marketing analysis. Ads, after all, cost money. So it is important that your ads are able to reach a lot of people at a budget friendly way.

When you have a business, an event, or even a brand that you have to take care of it is important to advertise. Advertising itself has changed through the years and it is important to be aware of which ones no longer hold their sway. Today, we take a look at three particular advertising routes that people no longer utilize or do.

Mail Advertising

21 - Looking Back: Three Advertising Routes That Are Now Ineffective

This does not actually have anything to do with email or electronic messaging. This is one of the older forms of advertising that died out in the nineties.

This usually refers to going through a particular target area—usually suburban—and listing the addresses of the homes there. After a sufficient number of addresses have been collected, it would be time to send out actual mail. The reason why this died it is it cost a significant amount of money to send out a massive amount of mail which had very little guaranteed returns.

Eventually, people moved onto a digital form of sending out mail—which was cheaper—so the mail advertising route kind of tapered to a stop.

Telemarketing

22 - Looking Back: Three Advertising Routes That Are Now Ineffective

Marketing by calling people is one of the most ineffective and annoying methods that companies do in terms of advertising. Contact centers which are usually found in Asia have hundreds of individuals who are dedicated to outgoing calls. Those calls often connect to homes and try to directly market their ongoing deals or even their base product.

This was good when there was no such thing as call blocking. However, as telephones themselves advanced and offered better privacy options for their owners, telemarketing no longer became a viable option for advertising. It also didn’t help that there were scams out there that were perpetuated through telemarketing routes.

Conclusion

When you are thinking of building and launching your own advertising campaign, it is important that you think over your options very carefully. You need to think about what your budget is and what method would be best to reach your target audience. There are so many different options to pursue so it is critical that the options be explored.

Always remember that works well for others may not work well for your brand. It is best to match your brand with the advertising platform that you need.

Online 2 750x410 - The Growth of Digital Advertising for Financial Services

The Growth of Digital Advertising for Financial Services

Financial services have got an uphill battle when it comes to creating customer appeal – but digital advertising is helping.

Since the financial collapse of 2008, banks and other financial organisations have become somewhat demonised; the image of the man behind the curtain is no longer a friendly bank manager – but instead, a bespoke-suit clad trader with algorithms and eye-wateringly large bonuses.

As such, communicating with customers has required a new angle, re-establishing an image of human interaction, local understanding and approachability. The platforms have changed too – the last ten years has seen social media, smart phones and fast paced internet connections become the norm.

Digital advertising and interaction has been a lifeline for the image of financial services, ten years ago we had harsh, money focused slogans like “What’s in Your Wallet?” – but now, on YouTube, Facebook and other digital platforms, you’re more likely to see singing sisters, cartoon characters and other family friendly, trust building branding.

We’ll take a look at the main digital mediums and platforms that are being used by the financial services, explain a little about each – and take a look at which organisations are using them to their highest potential…

Mobile

2017 saw an interesting tipping point in the UK’s internet use statistics – we now officially spend more time browsing via our mobile devices than we do via our PCs.

This shift in online behavior has refocused financial services and their thoughts around what customers are looking for – there’s now no question about it; mobile comes first for companies such as Creditfix who are one of the UK’s leading personal insolvency companies, who continue to drive mobile adoption.

Where customers have traditionally chosen their bank, loan or finance provider based on what’s available locally, there’s now a shift toward people searching for a service that meets their specific mobile requirements. Searches for terms that hinge around ‘the best banking apps’ now far outweigh searches that point toward which banks are local to the individual.

So, advertising for the mobile market has to be done with a multi-pronged approach. A financial service’s Pay Per Click (PPC) advertising strategy has to be exactly right – ensuring that all-important search engine results page premium real estate – but ‘organic’ search engine optimisation has to be strong too – making sure that the first page of any Google results are locked down in their favour.

Of course, this is a never-ending task – and one that would be lost without a constant effort to ensure the right blend of design, technical analysis and appropriate site content across the brand.

When you consider that around 75% of financial services are advertising with a view to creating leads (customer information that can be used to retarget with follow up correspondence) then you realise that content is an absolutely vital part of the mobile marketing puzzle. A financial service that drives traffic toward their sites will quickly see lots of it disappear if the right kind of article or copy isn’t being seen upon arrival.

Content has to be value lead if you’re going to see traffic convert into leads – the Lloyds Bank site is a great place to see this in action – with articles that span everything from basic money advice to expert talks and Q&A sessions on complex financial topics.

Video

Video presents a fantastic opportunity for financial services as it ticks two vitally important boxes when you’re looking to engage with customers.

Broadly speaking, the smarter a borrower is, the greater monetary opportunity that presents for a financial service. Savvy borrowers are more likely to apply for mortgages (of an increasing value) as well as savings accounts, loans and additional mortgages on second or buy-to-let properties.

The smarter a borrower is, the more they’re going to drill down into what the lender is offering – and they’ll do that by absorbing the content that’s sent in their direction. From late 2016 onward, people have shown a significant preference for video content – so it’s probably little surprise that you’ve seen an increasing amount of it across the sites and apps you use.

So, with video, financial services aren’t just getting in front of customers – they’re getting in front of the right customers – but that said, it still has to be the right message that’s seen.

Valuable content is a great way to build trust – and with video, that trust building can be done across almost all of the senses. American Express recently put together an exceptionally successful video campaign that focused on small business owners and how they’d set up. Barclays built bridges into the millennial market with some CV and careers advice for younger customers via video too.

Financial services using video in 2018 realise that value is the key – build trust first – and leave the hard-nosed sales call-to-action for a more appropriate and trusting time…

Social Media

Around 45 million UK citizens use social media – so it would be criminal for a financial service to miss out on such a huge opportunity – however, if you step into the ring, you need to be very well prepared.

Social media is not a realm in which a financial service can deliver in a half-hearted manner. Listening and responding to your customer interactions needs to be done with speed and finesse – as studies show that ignored support requests will turn into a customer churn rate that 15% higher than the industry average. Online interaction makes it easier to contact financial organisations – but also much easier for a customer to vote with their feet.

Nearly 45% of customers expect to get a reply from their financial organisation within 60 minutes – and if they don’t, they edge closer toward taking their business elsewhere.

However, when a financial organisation does social media in the right way, they get a massive reward. The average UK resident spends nearly 2 hours on social media every day – compared to a matter of just seconds or minutes accessing financial service’s sites and apps.

Conclusion

Advertising in an individual’s newsfeed needs to be done very very carefully if you’re a financial organisation. In fact, the most effective companies do it in a manner that’s almost invisible – choosing the champion good causes and community initiatives, rather than pushing products and financial content at all. Customers are smart – and quick to unsubscribe – hence, it’s better to have just your organisation’s name there to feature in your customer’s mind further down the line – rather than nothing at all…