featured4 750x410 - Does Snark Win the Day? Looking Closely at Wendy’s Engagement Approach

Does Snark Win the Day? Looking Closely at Wendy’s Engagement Approach

When client engagement is everything, the normal tactic is to be as congenial and helpful as possible. One brand, however, went the completely opposite route and still won the hearts of their audience. Of course, we’re talking about Wendy’s.

It was around the start of 2017 that the well-known burger brand started to show a bit of sass in their social media page. Instead of taking the usual route of answering with politeness, they started to answer their clients in the way that teenagers would address their close friends. It was something that completely uncharacteristic of most large food brands and it was something that social media savvy consumers liked almost instantly.

When the order of the day used to be always treating your clients with utmost respect turned into witty and sassy comebacks, does this mean that every brand should follow Wendy’s lead? From a professional view, the answer would have to be no. While they managed to seem like someone that clients could poke fun at and with, other services like medicinal entities can hardly afford to do so.

Our Take

Wendy’s came up with something that clearly stood well apart from the normal approach that most, if not all, social media managers took. While being respectful and congenial was the normal order of the day, Wendy’s and their snarky responses provided a wholly fresh and unique approach.

While it worked well for them, this does not mean that this would work well for others. After all, following in the direct example of Wendy’s can lead to people saying that you’re merely copying someone else’s shtick.

Also, while their tweets and responses are rather snarky and ‘funny’, they still take the time to address legitimate complaints with a professional tone through private messages. So they keep sassy responses when they are directly addressed with posts that are just asking a joke waiting to happen.


If there was anything that should be learned from this unexpected popularity, being different can often be quite rewarding. However, usually never is advisable to be rude, sarcastic, or even insulting toward a client. With social media being the battleground where engagement occurs, there will always be people that will have negative to say.

It will be the job of the social media manager to utilize that moment to both clear up misconceptions and address a need or to leave things on a sour note. What would your take be on Wendy’s and their sarcastic take on social media?

featured2 750x410 - 2017 Roundup: What Was the Most Popular Way to Reach Clients?

2017 Roundup: What Was the Most Popular Way to Reach Clients?

It is the first day of 2018 and this is usually the day where we all should take a long good look behind us. That is, after all, how you get some pretty good ideas of what to carry over and what to leave behind. So in the world of business or organizations that make a difference, it is important to be aware of the best ways in which the clients or members can be reached.

There have been a variety of methods that have been seen through the years—some of them have managed to stay relevant. Today, we take a look at which methods were the most used ones in 2017.

Social Media

The advent of social media completely changed the way that business, organizations, celebrities, and brands were able to connect with, engage, and reach out to their clients and audiences. There is nothing like the speed in which information could be disbursed through social media.

Electronic Newsletters

Simple yet effective! Electronic newsletters are still one of the best ways that businesses were able to directly reach out already interested parties. Electronic newsletters usually pass through emails which are still being used quite widely.

Direct Marketing

This is one of the oldest forms of reaching out to clients, yes. However, this is usually one of the strongest ways in which consumer engagement and awareness can be raised. Most viral videos are the result of a direct marketing campaign.


The ways in which to reach clients will always continue to evolve. This is why it is important to keep a sharp eye out on the horizon and take careful note of any trends that made a splash and immediately died versus those that continue to be reliable. If a business or an organization is to survive, they need to be able to determine which methods are best and carry them over to the New Year.

What popular way of reaching clients are you going to carry over?

featured1 750x410 - Two Reasons Why Marketing Is Critical For a Business

Two Reasons Why Marketing Is Critical For a Business

Having a business is one dream that many of us share. Being your own boss, dictating your work hours, and actually doing something that you like always sound ideal. This is why you need to work hard at sustaining it.

It is a simple matter of fact that if you want a business to survive, people need to patronize it. A lot of people often think that it is the service or the product that you need to prioritize—that’s true enough. However, no matter how amazing your product or your service is, it will not get anywhere if not one person knows you exist.

How do you get people to know you exist?

The Magic of Marketing

It is through marketing that businesses are able to take their business further. To place emphasis on this, here are two particular reasons why marketing is critical for a business:

Advancing Consumer Awareness

Marketing at its very core is about finding out better ways on how to secure consumer engagement. It is through carefully crafted marketing campaigns that businesses secure patrons. After all, catching the attention and interest of those who will give you business is what will keep you in business.

Knowing the Target Market

In order to further refine a business’s product or service, they need to hear from their clients. Feedback collection and analysis is actually part of marketing—a rather large part. After you have secured the attention of certain patrons, it is through their feedback that you get to understand the status of your present processes.

Is it too slow? Can something be changed? What is the biggest source of money loss? These and many more are determined through market analysis.


Marketing is one of the basic things that any business should cultivate. An internal team is great—however, the reality of the situation is that not everyone may have an understanding of what should go into marketing and how to utilize it fully. So in case your business has no internal source of marketing, do not hesitate to look outside.

info1 426x1024 - Two Reasons Why Marketing Is Critical For a Business
Infographic by: business2community.com