Social Media took the world by storm. In the blink of an eye, everyone was online—creating their own profiles and staying in touch. It wasn’t long before businesses and brands got into the action as well. In order to properly utilize social media and maximize its effects for your company, it is important that those that handle your brand’s social media account are aware of some key factors.
This is what we will be looking into today.
Social Media is the preferred method of contact by a majority of consumers. Before leaving their homes, they go on their social media accounts to scour for information. They make their decisions based on the experiences that they obtain from the social media accounts of the brands or business that they are looking into.
So if your brand or business has a social media account, make sure that your social media manager knows that the page itself will be judged by its:
Social Media sites like Facebook and Instagram have sections wherein brands can fill in as much information as needed. Consumers always look at three particular things: location, operating hours, and date of last post.
They use these things to determine if a business or brand is worth patronizing. So it is critical that your social media pages have sufficient information for your consumers to process.
Speed of Response
Consumers tend to message social media pages of brands and businesses when they have queries. No one wants to wait—especially online. The speed of the response of the page handler or social media manager will determine 45% of the opinion that will be formed about your brand.
Quality of Response/Content
No one wants canned responses to their questions. At the same time, no one wants personalized but wholly incorrect information. The ones who handle your social media pages must have a mix of a brand approved response but tailored to meet the needs of the client.
The content refers to the typical posts shared on the page itself. No one wants to see generic posts. Consumers care about the latest news, deals, and promotions. It is important that the social media managers put up timely content and be prepared to address any comments on those posts.
The social media managers are at the very forefront of consumer engagement. All it takes is one snarky or incorrect response and it can sour the opinion of a consumer toward your business and your brand. On the flip side, when you meet the key factors above, you can be sure that the reward will be continued and more loyal patronage.
Which key factors does your business’s social media manager utilize the most?